Created by:   Ludwig-Maximilians-Universität München (LMU)

  • Tobias Kretschmer

    Taught by:    Tobias Kretschmer, Professor

    Institute for Strategy, Technology and Organization
Basic Info
Commitment10 hours of videos and quizzes
Language
English, Subtitles: Chinese (Simplified)
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Syllabus

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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Creators
Ludwig-Maximilians-Universität München (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
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Ratings and Reviews
Rated 4.7 out of 5 of 1,418 ratings

I recommend this course for people who work in field of commerce, trading, and business development. I think this course could bring valuable knowledge for people participating in industries mentioned above

The content was very nicely put together. The delivery was excellent, examples pertinent and course takeaways very relevant. Any one who is looking to understand how to analyse and interpret market competition, New entry threats and Game theory need not look any further.

Very good practical introduction to key competitive strategies concept. Professor Kretschmer provides real company examples that further illustrate and reinforce the concepts. The course does not delve into the theories behind the key concepts which may it quite fluid (though leave certain student asking for more. Course is well articulated, relatively easy to follow and quite funny at times (just thinking about the logistics of bringing the AT-AT along on field trips!). Well done. Thank you.

A lot of strategy concepts and basis, from Nash to Porter... Nice explanations, easy to follow and actually funny!