About this Course

29,109 recent views

Learner Career Outcomes

57%

started a new career after completing these courses

58%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Skills you will gain

PricingStrategic ManagementMarketingCompetitiveness

Learner Career Outcomes

57%

started a new career after completing these courses

58%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Offered by

Placeholder

Ludwig-Maximilians-Universität München (LMU)

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,708 ratings)Info
Week
1

Week 1

2 hours to complete

Maintaining your Customer Base

2 hours to complete
8 videos (Total 41 min), 5 readings, 1 quiz
8 videos
Importance of Customer Loyalty9m
Types of Switching Costs9m
Customer Value and Switching5m
Old Suppliers7m
Customers3m
New Suppliers2m
Wrap Up1m
5 readings
Course Overview10m
How to Use Discussion Forums10m
Resource: Lecture Slides10m
Get to Know Your Classmates10m
Complete Slide Deck Week 110m
1 practice exercise
Maintaining your Customer Base30m
Week
2

Week 2

1 hour to complete

Determine your Prices Wisely

1 hour to complete
8 videos (Total 29 min), 2 readings, 1 quiz
8 videos
Price Discrimination I: Reasons to Discriminate2m
Price Discrimination II: Synchronization with Product Differentiation3m
First Degree Price Discrimination3m
Second Degree Price Discrimination10m
Third Degree Price Discrimination3m
Intertemporal Pricing2m
Wrap Up1m
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 210m
1 practice exercise
Determine your Prices Wisely30m
Week
3

Week 3

1 hour to complete

Keep Your Business Clean

1 hour to complete
9 videos (Total 39 min), 2 readings, 1 quiz
9 videos
Reasons for Competition Policy7m
Instruments1m
Cartel Agreements3m
Factors Favoring Cartels1m
Examples3m
Defining Markets and Measuring Market Power11m
Forms of Market Forclosure6m
Wrap Up57s
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 310m
1 practice exercise
Keep Your Business Clean30m
Week
4

Week 4

2 hours to complete

Increase your Returns

2 hours to complete
11 videos (Total 50 min), 2 readings, 1 quiz
11 videos
Network Goods4m
Network Effects I: Direct Network Effects7m
Network Effects II: Indirect Network Effects4m
Market Structure in Network Industries5m
Economies of Scale3m
Economies of Scope3m
Diseconomies of Scale & Scope3m
Reasons to Buy7m
Reasons to Make5m
Wrap Up1m
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 410m
1 practice exercise
Increase your Returns30m

Reviews

TOP REVIEWS FROM ADVANCED COMPETITIVE STRATEGY

View all reviews

About the Competitive Strategy and Organization Design Specialization

Competitive Strategy and Organization Design

Frequently Asked Questions

More questions? Visit the Learner Help Center.