About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

Suggested: 7.5 hours videos and quizzes...

English

Subtitles: Arabic, Chinese (Simplified), Portuguese (Brazilian), English, Spanish

Skills you will gain

PricingStrategic ManagementMarketingCompetitiveness
Learners taking this Course are
  • Business Developers
  • Entrepreneurs
  • HR Specialists
  • Consultants
  • Marketers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

Suggested: 7.5 hours videos and quizzes...

English

Subtitles: Arabic, Chinese (Simplified), Portuguese (Brazilian), English, Spanish

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Maintaining your Customer Base

8 videos (Total 41 min), 5 readings, 1 quiz
8 videos
Importance of Customer Loyalty9m
Types of Switching Costs9m
Customer Value and Switching5m
Old Suppliers7m
Customers3m
New Suppliers2m
Wrap Up1m
5 readings
Course Overview10m
How to Use Discussion Forums10m
Resource: Lecture Slides10m
Get to Know Your Classmates10m
Complete Slide Deck Week 110m
1 practice exercise
Maintaining your Customer Base22m
Week
2
1 hour to complete

Determine your Prices Wisely

8 videos (Total 29 min), 2 readings, 1 quiz
8 videos
Price Discrimination I: Reasons to Discriminate2m
Price Discrimination II: Synchronization with Product Differentiation3m
First Degree Price Discrimination3m
Second Degree Price Discrimination10m
Third Degree Price Discrimination3m
Intertemporal Pricing2m
Wrap Up1m
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 210m
1 practice exercise
Determine your Prices Wisely24m
Week
3
1 hour to complete

Keep Your Business Clean

9 videos (Total 39 min), 2 readings, 1 quiz
9 videos
Reasons for Competition Policy7m
Instruments1m
Cartel Agreements3m
Factors Favoring Cartels1m
Examples3m
Defining Markets and Measuring Market Power11m
Forms of Market Forclosure6m
Wrap Up57s
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 310m
1 practice exercise
Keep Your Business Clean22m
Week
4
1 hour to complete

Increase your Returns

11 videos (Total 50 min), 2 readings, 1 quiz
11 videos
Network Goods4m
Network Effects I: Direct Network Effects7m
Network Effects II: Indirect Network Effects4m
Market Structure in Network Industries5m
Economies of Scale3m
Economies of Scope3m
Diseconomies of Scale & Scope3m
Reasons to Buy7m
Reasons to Make5m
Wrap Up1m
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 410m
1 practice exercise
Increase your Returns20m
4.7
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started a new career after completing these courses

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Top reviews from Advanced Competitive Strategy

By AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

By ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

Instructor

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

About Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

About the Competitive Strategy and Organization Design Specialization

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.