University of Virginia

Advanced Business Strategy

This course is part of Business Strategy Specialization

Michael Lenox
Jared Harris

Instructors: Michael Lenox

49,147 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,077 reviews)

|

97%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

  • Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

  • How businesses compete across industries, the value of being in different markets, and the right degree of diversification

  • Stakeholder management and how engaging with non-capital stakeholders can create value

Details to know

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Assessments

5 quizzes

Taught in English

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,077 reviews)

|

97%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Business Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.

What's included

8 videos4 readings1 quiz

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.

What's included

9 videos1 quiz

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.

What's included

9 videos1 quiz

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.

What's included

8 videos1 reading2 quizzes1 peer review

Instructors

Instructor ratings
4.9 (102 ratings)
Michael Lenox
University of Virginia
24 Courses450,063 learners

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