University of Virginia Darden School Foundation

The Strategist's Challenge

This course is part of IBM & Darden Digital Strategy Specialization

Taught in English

Some content may not be translated

Jared Harris
Michael Lenox

Instructors: Jared Harris

4,766 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(52 reviews)

Beginner level

Recommended experience

5 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(52 reviews)

Beginner level

Recommended experience

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the IBM & Darden Digital Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 4 modules in this course

In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!

What's included

10 videos1 quiz

In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework that helps you understand key factors that shape the nature of competition in a specific industry environment. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!

What's included

10 videos1 quiz

In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. You'll get a chance to apply this tool in the Apple case study to clarify the major activities, skills, and resources that drive value to Apple's customers. Happy analyzing!

What's included

8 videos1 quiz

In this module, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use the easy and intuitive strategy maps tool to develop an at-a-glance communication about firm positioning. This visual approach will help spark discussion about drivers of positioning and help you determine the best approach for your firm. You will have a chance to deepen your understanding of how to utilize this tool in the Piaggio case study.

What's included

7 videos1 quiz

Instructors

Instructor ratings
4.7 (12 ratings)
Jared Harris
University of Virginia Darden School Foundation
10 Courses210,270 learners

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4.7

52 reviews

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Reviewed on Feb 18, 2023

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Reviewed on May 3, 2022

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Reviewed on Feb 20, 2024

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