Business Strategy

Steer Your Business to Success

Generate value and demonstrate global impact in four courses.

About This Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

Created by:

5 courses

Follow the suggested order or choose your own.

Projects

Designed to help you practice and apply the skills you learn.

Certificates

Highlight your new skills on your resume or LinkedIn.

Courses

Beginner Specialization.: No prior experience required.

COURSE 1
Foundations of Business Strategy
Upcoming session: Oct 30
Commitment
4 weeks of study, 5-6 hours/week
Subtitles
English, Vietnamese, Portuguese (Brazilian)
About the Course
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful
You can choose to take this course only. Learn more.
COURSE 2
Advanced Business Strategy
Upcoming session: Oct 23
Commitment
4 weeks of study, 2-6 hours/week
Subtitles
English
About the Course
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (inter
You can choose to take this course only. Learn more.
COURSE 3
Business Growth Strategy
Upcoming session: Oct 30
Commitment
4 weeks, 2-5 hours/week
Subtitles
English
About the Course
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established
You can choose to take this course only. Learn more.
COURSE 4
Strategic Planning and Execution
Upcoming session: Oct 30
Commitment
4 weeks of study, 2-5 hours/week
Subtitles
English, Vietnamese
About the Course
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy ex
You can choose to take this course only. Learn more.
COURSE 5
Business Strategy in Practice (Project-centered Course)
Upcoming session: Oct 23
Commitment
8 weeks of study, 2-4 hours/week
Subtitles
English
About the Course
A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity fo
You can choose to take this course only. Learn more.

Creators

The University of Virginia Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded, and responsible leaders.
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Jared Harris
Samuel L. Slover Research Chair in Business Administration
Scott Snell
Senior Associate Dean for Executive Education

FAQs

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