Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
This course is part of the Business Strategy Specialization
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Business Strategy SpecializationUniversity of VirginiaAbout this Course
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Course 2 of 5 in the
Beginner Level
Some familiarity with business is helpful, but not required.
Approx. 10 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish
What you will learn
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Skills you will gain
- Strategic Management
- Strategic Thinking
- Business Strategy
- business competition
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Beginner Level
Some familiarity with business is helpful, but not required.
Approx. 10 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
2 hours to complete
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 hours to complete
8 videos (Total 49 min), 4 readings, 1 quiz
2 hours to complete
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 hours to complete
9 videos (Total 54 min)
1 hour to complete
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 hour to complete
9 videos (Total 42 min)
5 hours to complete
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 hours to complete
8 videos (Total 42 min), 1 reading, 3 quizzes
Reviews
- 5 stars80.98%
- 4 stars15.81%
- 3 stars2.20%
- 2 stars0.60%
- 1 star0.40%
TOP REVIEWS FROM ADVANCED BUSINESS STRATEGY
by MMMay 25, 2016
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
by NGJan 17, 2016
As always both professors deliver a clear and user-friendly experience in the business strategy world. Great cases and case reviews. very enjoyable course.
by LNJul 31, 2018
I liked the course and course content but the concept of peer reviewing and waiting for someone to peer-review your final assignment is really tiring.
by SCJun 19, 2022
I enjoyed being in the Advance Business Strategy class, my understanding and expertise has alleviated. Thank you for being wonderful professors.
About the Business Strategy Specialization
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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