About this Course
4.8
134 ratings
47 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 25 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English, Spanish, Portuguese (European)
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 25 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English, Spanish, Portuguese (European)

Syllabus - What you will learn from this course

Week
1
Hours to complete
6 hours to complete

Week #1: Introduction to Design

This module was designed to introduce you to the design process and to reinforce the critical role that user needs play in good design. You'll learn that design is conceiving and giving form to artifacts that solve problems, and also how to recognize and identify a gap in a problem. You'll explore what defines what users need, as well as ways to use those needs toward product design. By the end of this module, you will have begun your own design process by identifying 10 problem gaps and submitting them for feedback from your peers. You will also do a "5 Whys" exercise to help you determine the best design problem for you to solve in your final design project...
Reading
9 videos (Total 96 min), 2 quizzes
Video9 videos
1.2 Design Process7m
1.3 Iteration8m
1.4 Find the Gap9m
1.5 Five Whys11m
1.6 Needs Introduction6m
1.7 Types of Needs10m
1.8 Gathering Needs19m
1.9 Interpreting Needs10m
Week
2
Hours to complete
5 hours to complete

Week #2: Customer Needs and Drawing Solutions

In this module, you'll deliver your customer needs and learn the basic principles of drawing for product design: a necessary skill for any designer. The module begins with another peer review, this time on customer needs. This assignment requires you to conduct interviews with potential customers, and to come up with a list of at least 30 user needs. Given the time-intensive nature of this assignment, we suggest you begin it as soon as possible. As you conduct your interviews and begin your list of user needs, you can start watching the drawing videos, which will guide you through the processes of presenting your design in a clear, easily accessible format. By the end of this module, you'll be able to identify the main customer needs your design will address, and also be able to present your design as a drawing which employs the best practices of drawing for design....
Reading
3 videos (Total 28 min), 2 quizzes
Video3 videos
Drawing for Product Design 25m
Drawing for Product Design 312m
Week
3
Hours to complete
4 hours to complete

Week #3: Design Concepts

The goal of this module is to move from defining the problem to designing a solution. You'll begin by learning about the exploration phase, and you will exit this phase with a number of design concepts for peer review. You'll also learn how to decompose a design to evaluate its overall function, and essential process in creating good design essential to the life of your design. Finally, you'll learn how to critically examine past design artifacts to inform your current concepts so that you can sensibly differentiate your product. By the end of this module, you'll have created 10 solid design concepts, and you will have received feedback on those concepts so that you can move to the next phase of the design process: prototyping. ...
Reading
8 videos (Total 76 min), 1 reading, 1 quiz
Video8 videos
3.2 Exploration with Individuals5m
3.3 Getting Physical3m
3.4 Decomposition10m
3.5 Decomposing by Sequence of User Actions9m
3.6 Decomposing by Function21m
3.7 Competitive Artifacts6m
3.8 Scoop 10 Concepts4m
Reading1 reading
Sketch Guidelines10m
Week
4
Hours to complete
5 hours to complete

Week #4: Concept Selection and Prototyping

This module was created to help you understand the selection process so that you can choose one design for prototyping. You'll learn key techniques for evaluating your design concepts, including the selection matrix, and the scoring matrix. And once you've selected some designs, you will also learn the uses and value of prototyping. You'll explore how prototypes are used to answer questions, to communicate and to distinguish milestones in the design process, and you will also work through the prototyping process so you can begin building your own, which you will submit for peer review. By the end of this module, you'll have selected one or more design concepts for prototyping, built prototypes, and received feedback on them from your peers. You'll also get to see some of your peers' designs as well....
Reading
10 videos (Total 75 min), 2 quizzes
Video10 videos
4.2 The Concept Selection Matrix12m
4.3 The Concept Scoring Matrix4m
4.3b Concept Testing12m
4.4 Introduction to Prototyping6m
4.5 Prototype Framework6m
4.6 What are Prototypes Used For?9m
4.7 Building Stuff5m
4.8 Scoop Example - Making Prototypes7m
4.9 Scoop Example - Testing Prototypes7m

Instructor

Avatar

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.