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Design strategy: Design thinking for business strategy and entrepreneurship, The University of Sydney

4.7
(94 ratings)

About this Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

By EB

Mar 05, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

By DH

May 16, 2019

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

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29 Reviews

By Siddhartha Roy

May 18, 2019

The course is very well designed and delivered. It actually made understanding a lot of concepts very easy. A more well encompassed evaluation criteria of the assignment submission would have made it feel even better. Elated nevertheless to have completed it. Thanks Coursera and University of Sydney.

By David Hanney

May 16, 2019

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

By SAJITH M P

May 16, 2019

Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)

By Teresa Rojas

May 08, 2019

Fantastic course , lots of information, practical experience and lots of learning

By Denis Ferreira da Silveira

May 08, 2019

Very good and practical. Even though it's a virtual course, thought it was really interactive.

By ARCHANA S LAKSHMI

May 06, 2019

GOOD AND VALUABLE COURSE

By ASHWIN M

May 06, 2019

Nice course

By Giuseppe Lacanna

Apr 08, 2019

A very well done course! Recommended.

By Mohammad Alabed

Mar 31, 2019

I give 5 stars for: perfect content with amazing presenting and fantastic prepared.

By Alejandro Lara-Hernandez

Mar 22, 2019

The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.