About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Intermediate Level
Approx. 17 hours to complete
English
Subtitles: English

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 17 hours to complete
English
Subtitles: English

Offered by

The University of Sydney logo

The University of Sydney

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

What is design-led strategy?

3 hours to complete
7 videos (Total 44 min), 4 readings, 2 quizzes
7 videos
Introduction to design thinking5m
Introduction to corporate strategy7m
Introduction to design strategy: corporate strategy meets design thinking8m
The Ubank & Swiss Re stories4m
The design strategy framework Part 19m
The design strategy framework Part 23m
4 readings
About this course10m
Design Strategy course case studies: UBank and SwissRe2m
Worksheet 1: Your chosen organisation - instructions20m
Reading list - Module 11h
2 practice exercises
Module 1 practice10m
Worksheet 1: Your chosen organisation - submission2m
Week
2

Week 2

4 hours to complete

Primary market research and problem statement definition

4 hours to complete
4 videos (Total 36 min), 4 readings, 4 quizzes
4 videos
Who is your customer? Developing customer personas5m
The UBank/ Swiss Re experience - market research14m
What is a problem definition statement?7m
4 readings
Worksheet 2: Problem Definition Statement - instructions30m
Worksheet 3: Customer persona - instructions30m
Worksheet 4: Point of View Statement - instructions30m
Reading list - Module 21h
4 practice exercises
Module 2 practice20m
Worksheet 2: Problem definition statement - submission2m
Worksheet 3: Customer Persona - submission2m
Worksheet 4: Point of View Statement - submission2m
Week
3

Week 3

4 hours to complete

Prototyping and product ideation

4 hours to complete
6 videos (Total 45 min), 3 readings, 3 quizzes
6 videos
Defining your minimum viable product5m
High fidelity prototype vs low fidelity prototype5m
Testing your prototype on end-users and soliciting their feedback7m
Ideation5m
The UBank/ Swiss Re experience - prototyping12m
3 readings
Worksheet 5: Designing a minimum viable product - instructions30m
Worksheet 6: Live testing of prototype - instructions30m
Reading list - Module 31h
3 practice exercises
Module 3 practice20m
Worksheet 5: Designing a minimum viable product - submission2m
Worksheet 6: Live testing of prototype - submission2m
Week
4

Week 4

2 hours to complete

Design-led strategy in practice: Corporate case studies

2 hours to complete
4 videos (Total 21 min), 1 reading, 1 quiz
4 videos
Building real products using design strategy principles3m
Iterating and ideating using customer feedback6m
Embedding design strategy within business strategy6m
1 reading
Reading list - Module 41h
1 practice exercise
Module 4 practice20m

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