This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Offered By
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of SydneyAbout this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessCould your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
What is design-led strategy?
Primary market research and problem statement definition
Prototyping and product ideation
Design-led strategy in practice: Corporate case studies
Reviews
- 5 stars70.60%
- 4 stars22.89%
- 3 stars4.57%
- 2 stars1.06%
- 1 star0.85%
TOP REVIEWS FROM DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.
This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.
Many thanks to the team at Univeristy of Sydney who delivered this course,
Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.
The course was succinct and provided useful case studies and tools to help implement a design thinking process. I would recommend it to other busy professionals who need a crash course on this topic.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
More questions? Visit the Learner Help Center.