This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
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Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of SydneyAbout this Course
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Syllabus - What you will learn from this course
What is design-led strategy?
Primary market research and problem statement definition
Prototyping and product ideation
Design-led strategy in practice: Corporate case studies
Reviews
- 5 stars70.60%
- 4 stars22.89%
- 3 stars4.57%
- 2 stars1.06%
- 1 star0.85%
TOP REVIEWS FROM DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
I think it’s very complete and touches every important part of the subject. I liked how it was structured. I gave it a 4 because I didn’t really find useful week 4.
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.
This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.
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