This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
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Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of SydneyAbout this Course
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Syllabus - What you will learn from this course
What is design-led strategy?
Primary market research and problem statement definition
Prototyping and product ideation
Design-led strategy in practice: Corporate case studies
Reviews
- 5 stars70.60%
- 4 stars22.89%
- 3 stars4.57%
- 2 stars1.06%
- 1 star0.85%
TOP REVIEWS FROM DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.
Very practical approach to problem solving and integrating design thinking into business strategy. Tools and exercises provided were helpful and insightful. Thanks!
Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.
This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.
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