About this Course

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Learner Career Outcomes

25%

started a new career after completing these courses

36%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English

Learner Career Outcomes

25%

started a new career after completing these courses

36%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English

Offered by

Placeholder

The University of Sydney

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

What is design-led strategy?

3 hours to complete
7 videos (Total 44 min), 4 readings, 2 quizzes
7 videos
Introduction to design thinking5m
Introduction to corporate strategy7m
Introduction to design strategy: corporate strategy meets design thinking8m
The Ubank & Swiss Re stories4m
The design strategy framework Part 19m
The design strategy framework Part 23m
4 readings
About this course10m
Design Strategy course case studies: UBank and SwissRe2m
Worksheet 1: Your chosen organisation - instructions20m
Reading list - Module 11h
2 practice exercises
Module 1 practice10m
Worksheet 1: Your chosen organisation - submission30m
Week
2

Week 2

6 hours to complete

Primary market research and problem statement definition

6 hours to complete
4 videos (Total 36 min), 4 readings, 4 quizzes
4 videos
Who is your customer? Developing customer personas5m
The UBank/ Swiss Re experience - market research14m
What is a problem definition statement?7m
4 readings
Worksheet 2: Problem Definition Statement - instructions30m
Worksheet 3: Customer persona - instructions30m
Worksheet 4: Point of View Statement - instructions30m
Reading list - Module 21h
4 practice exercises
Module 2 practice30m
Worksheet 2: Problem definition statement - submission30m
Worksheet 3: Customer Persona - submission30m
Worksheet 4: Point of View Statement - submission30m
Week
3

Week 3

5 hours to complete

Prototyping and product ideation

5 hours to complete
6 videos (Total 45 min), 3 readings, 3 quizzes
6 videos
Defining your minimum viable product5m
High fidelity prototype vs low fidelity prototype5m
Testing your prototype on end-users and soliciting their feedback7m
Ideation5m
The UBank/ Swiss Re experience - prototyping12m
3 readings
Worksheet 5: Designing a minimum viable product - instructions30m
Worksheet 6: Live testing of prototype - instructions30m
Reading list - Module 31h
3 practice exercises
Module 3 practice30m
Worksheet 5: Designing a minimum viable product - submission30m
Worksheet 6: Live testing of prototype - submission30m
Week
4

Week 4

2 hours to complete

Design-led strategy in practice: Corporate case studies

2 hours to complete
4 videos (Total 21 min), 1 reading, 1 quiz
4 videos
Building real products using design strategy principles3m
Iterating and ideating using customer feedback6m
Embedding design strategy within business strategy6m
1 reading
Reading list - Module 41h
1 practice exercise
Module 4 practice30m

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