Parsons School of Design, The New School
Using Design to Generate Innovative Business Solutions
Parsons School of Design, The New School

Using Design to Generate Innovative Business Solutions

This course is part of Business Innovation and Digital Disruption Specialization

Taught in English

Terry Behan

Instructor: Terry Behan

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

21 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Examine design thinking methodologies and essentials

  • Choose a business model to maximize opportunity and manage shifts

  • Assess challenges in the design process

  • Develop solutions to design challenges and problems

Details to know

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Assessments

16 quizzes

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

21 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Business Innovation and Digital Disruption Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In this week, you will explore design thinking and insight gaps. You'll start to think about what bias is and how to manage it in the design process. We'll outline the five stages of design thinking, and you'll gain insight into testing with a prototype. Finally, we'll consider why people hire and fire products or services as you discuss the relationship between design methodologies and the jobs to be done model.

What's included

6 videos10 readings4 quizzes3 discussion prompts

In this week, you'll learn more about business models. We'll look at the difference between incremental change or radical innovation and the purpose of each. We'll look at specific examples of successful business model shifts and focus on the relationship between business models and product experience. You will learn about the three pillars of sustainable business models as well. You'll do this through an exploration of six types of business models. Finally, we'll discuss recommendations of business model shifts given a company's context.

What's included

5 videos5 readings4 quizzes1 discussion prompt

In this week, you'll learn about the three types of fit: problem-solution fit, product-market fit, and commercial fit. You'll gain insight into how shared value is applied in the market, as well as discuss how business model selection impacts the creation of shared value. We'll introduce you to the concept of the conversion funnel, and share how this is applied through the design process. Finally, you'll learn about using heuristic analysis to identify problems and opportunities on the conversion funnel.

What's included

5 videos4 readings4 quizzes1 discussion prompt

In this week, we'll explore the neuroscience behind cognitive load and user benefit. You'll look at the role of technology and consider how some companies and industries leverage cognitive load and increase user benefit well, and what happens if they're unable to do that. We'll explore analyses and perspectives on growth hacking. You'll recognize how to balance fast track delivery and innovation concurrently. Finally, we'll provide a few helpful tips for implementing design practices.

What's included

5 videos5 readings4 quizzes1 discussion prompt

Instructor

Terry Behan
Parsons School of Design, The New School
4 Courses913 learners

Offered by

Recommended if you're interested in Business Strategy

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