Parsons School of Design, The New School
Leveraging Design Methods to Identify Business Opportunities
Parsons School of Design, The New School

Leveraging Design Methods to Identify Business Opportunities

This course is part of Business Innovation and Digital Disruption Specialization

Taught in English

Terry Behan

Instructor: Terry Behan

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Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

21 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the importance of design and the responsibilities of designers

  • Examine the expanding role of design and the tools helping it grow

  • Analyze how design frameworks can help you find opportunities and frame problem statements

  • Assess opportunities, experiences, and the use of a canvas

Details to know

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Assessments

16 quizzes

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

21 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Business Innovation and Digital Disruption Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

In this week, you'll learn about the expanding role of design, and see how rigorous design can accommodate scalability. You will discuss the importance design plays in today's world, and think about why it's important to not only design, but continually redesign. You'll be introduced to the concept of VUCA: volatile, unpredictable, chaotic, and ambiguous. You will also have the chance to dive into the changing landscape of education, and see why the Four C's are critical for designers of the future. Finally, you will see what role the designer plays in preserving design ethics. This will help you to unpack the art versus the science of design.

What's included

5 videos11 readings4 quizzes3 discussion prompts

In this week, you'll see that the opportunity space is expanding and find out what this means for design in emerging markets. You'll learn about six factors that are making it possible for design to solve local problems globally. We'll do this by exploring a series of case studies out of East Africa. You'll explore the different types of design tools and methodologies. In this week, one of the methodologies you'll be introduced to is the Empathy and Excellence approach.

What's included

5 videos5 readings4 quizzes1 discussion prompt

In this week, you'll learn about another design methodology: the Double Diamond Method. The Double Diamond Method is made up of four phases: the discover phase, the define phase, the develop phase, and the deliver phase. We'll deep dive into each of these phases to see what steps take place in each and how the four phases and the fifteen steps work together. You'll then be able to apply the Double Diamond method to enhance the design process.

What's included

5 videos2 readings4 quizzes1 discussion prompt

In this week, you'll look at how perceived risk and value are used to prioritize projects within the portfolio selection process for different types of organizations. You'll consider how to mitigate risk. You'll learn to calculate your addressable market size from the full market size. We'll introduce you to various types of canvases and explain their uses in different scenarios. You'll see why in some contexts, the lean canvas works best. Finally, you'll learn how to identify an opportunity and create a distinctive experience, and find out why creating a distinctive experience is so important.

What's included

5 videos5 readings4 quizzes4 discussion prompts

Instructor

Terry Behan
Parsons School of Design, The New School
4 Courses845 learners

Offered by

Recommended if you're interested in Business Strategy

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