This course is part of the Business Innovation and Digital Disruption Specialization

Patricio O'Gorman

Offered By

Parsons School of Design, The New School

Business Innovation and Digital Disruption SpecializationUniversidad de Palermo

About this Course

In this exciting online course you can understand how technology, strategy and digital business models are important to be innovative in your job. Also, you will understand what disruption is and which are the most disruptive technologies to articulate business strategy in times of digital innovation and and be able to capture those impacts using modern strategy analysis tools.
To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful. 

By the end of this course, you will be able to:

- Identify the relationship between technology and innovation, recognizing different types of innovation. 
- Identify the impact of digital technologies both within a firm (being digital) and from the firm outwards (going digital). 
- Apply the concept of business plans and use modern tools to summarize their main elements.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 4 in the

Business Innovation and Digital Disruption Specialization

Intermediate Level

Approx. 13 hours to complete

English

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Skills you will gain

Digital transformation
Disruptive Innovation
Organizations
Business strategies
Innovation

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 4 in the

Business Innovation and Digital Disruption Specialization

Intermediate Level

Approx. 13 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Patricio O'Gorman

Offered by

Universidad de Palermo

La Universidad de Palermo es una universidad global ubicada en el corazón de Buenos Aires, Argentina, y reconocida como una de las universidades más innovadoras de América Latina. Ofrece carreras y programas en modalidad online, presencial y combinada. Su comunidad académica está compuesta por estudiantes que provienen de 51 países diferentes.

Es distinguida consistentemente en diferentes rankings internacionales: #1 en América Latina entre las universidades menores a 50 años. QS Top 50 under 50 2021. #1 en América Latina en el indicador de estudiantes internacionales. QS World University Ranking 2021 #1 en Argentina y top 5 en America Latina. QS Global MBA Rankings 2020 Top 3 en America Latina en Arts & Design. QS World University Ranking, by Subject 2020. www.palermo.edu

Parsons School of Design, The New School

For more than a century, Parsons School of Design has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one design school in the U.S. and among the top three globally. At the heart of a comprehensive university — The New School — Parsons draws on a range of academic fields to deliver a uniquely interdisciplinary education enriched by the resources of its home in New York City and branch campus in Paris. Here, the next generation of creative leaders engage in real-world learning and develop as critical thinkers and makers grappling with the pressing issues of our time.

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

Disruptive Technologies

3 hours to complete

5 videos (Total 22 min), 5 readings, 3 quizzes

5 videos

Welcome2mTypes of Innovation5mHow Is Disruptive Innovation Different?4mTechnological Era and the Microchip4mMobile and What Comes After5m

5 readings

Welcome to the Course5mCourse Methodology and Assessment5mWhat Is Innovation?15mHistory of Technological Innovations15mMoore's Law and Innovation15m

3 practice exercises

Formative Quiz: What is Disruptive Innovation?20mFormative Quiz: Disruptive Technologies in Action20mSummative Quiz: Disruptive Technologies30m

Week2

Week 2

3 hours to complete

Digital Disruption in Organizations - Being Digital

3 hours to complete

6 videos (Total 30 min), 3 readings, 4 quizzes

6 videos

Welcome to Week 2 and Modern Organizations and Digital Technologies5mTech Impact within Organizations5mLooking for Efficiencies5mEnabling Business Models5mExample 1. Guest Speaker Interview: María Muzio5mExample 23m

3 readings

Being Digital15mBusiness Models and Technology10mBeing Digital is a Key Part of Digital Transformation15m

4 practice exercises

Formative Quiz: Role of Technology in Organizations20mFormative Quiz: Internal Processes and Technology20mFormative Quiz: Examples of Being Digital Projects20mSummative Quiz: Digital Disruption in Organizations - Being Digital30m

Week3

Week 3

3 hours to complete

Digital Disruption in Organizations - Going Digital

3 hours to complete

6 videos (Total 24 min), 3 readings, 4 quizzes

6 videos

Welcome to Week 3 and the Importance of Marketing3mSales and Post-Sales3mThe Platform Business Model4mDigital Acceleration3mExample 1. Guest Speaker Interview: Cecilia Olive5mExample 23m

3 readings

Digital Client-Facing Technologies15mReview of Business Models15mGoing Digital Means Bringing Digital Transformation to Clients15m

4 practice exercises

Formative Quiz: Clients and Digital Technologies20mFormative Quiz: Digital Business Models20mFormative Quiz: Examples of Going Digital Projects20mSummative Quiz: Digital Disruption in Organizations - Going Digital30m

Week4

Week 4

4 hours to complete

Strategy and Business Plan

4 hours to complete

6 videos (Total 21 min), 4 readings, 5 quizzes

6 videos

Welcome to Week 4 and the Strategic Process3mIntentional vs. Emerging Strategy3mLinks with Other Business Functions3mCommunicating Strategy3mBusiness Plan in a Box: Lean Canvas3mCourse Ending3m

4 readings

Intentional, Emerging and Real Strategy15mThe Business Plan15mLean Canvas - Putting the Puzzle Together15mLean Canvas - Examples15m

5 practice exercises

Formative Quiz: The Strategic Process20mFormative Quiz: Business Plans and Strategy20mFormative Quiz: Modern Strategy Tools20mSummative Quiz: Strategy and Business Plan30mSummative Quiz: Final Course Assessment30m

About the Business Innovation and Digital Disruption Specialization

In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.

The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.

Business Innovation and Digital Disruption

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Digital Disruption

About this Course

Skills you will gain