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There are 5 modules in this course
Digital transformation is an incredible opportunity for both individuals and for organisations because it's an opportunity to personalise, to customise, to serve customers in new ways, to help them to achieve new things that matter to the world in which we live.
Whatever level you are in your organisation, you have some mandate for taking digital transformation seriously within your own area of responsibility.
What's included
19 readings1 assignment4 discussion prompts
Show info about module content
19 readings•Total 187 minutes
Welcome to Introduction to Digital Transformation: Change and Disruption•10 minutes
Course Outline•10 minutes
Meet your faculty•10 minutes
Module 1: Overview•3 minutes
Video 1: What's the challenge incumbents face?•6 minutes
Video: Making the big bets: John Fallon•8 minutes
Video: What is digital transformation?•5 minutes
Video: Shifts in the business landscape.•5 minutes
Video: From atoms to bits•7 minutes
Video: How firms have evolved•6 minutes
How is technological change affecting the nature of the corporation?•65 minutes
Video: Sources of advantage•13 minutes
Video: What is special about pure digital firms•7 minutes
Back to basics: Why Tesla is not like Google and Apple, and it will never be•4 minutes
Video: Digital technology effect on ways of working•4 minutes
Video: How much is the digital age a function of digital technology?•6 minutes
Video: Sources of new management ideas•7 minutes
Video: Technology as a double edged sword•6 minutes
Module 1: Summary•5 minutes
1 assignment•Total 15 minutes
Self-study knowledge check•15 minutes
4 discussion prompts•Total 40 minutes
What are the characteristics of a pure digital firm?•10 minutes
Sources of competitive advantage•10 minutes
What effect has digital technology had on ways of working?•10 minutes
Q&A discussion - Week 1•10 minutes
Module 2: The challenge facing incumbents
Module 2•4 hours to complete
Module details
What's included
18 readings1 assignment6 discussion prompts
Show info about module content
18 readings•Total 139 minutes
Module 2: Introduction•5 minutes
Video: The death of the college textbook -John Fallon•7 minutes
Video: Debrief of the death of the collage textbook - Julian Birkinshaw•6 minutes
Video: How did you transform the business of the future while still delivering today?•5 minutes
Video: The theory of disruption•7 minutes
Video: The reality of disruption•7 minutes
Evolution not Revolution: How Industrial Firms Respond to Digital Change •40 minutes
Video: The story of Autotrader's digital transformation•10 minutes
Video: Debrief of the Catherine Faiers interview•7 minutes
Video: Separation versus integration•7 minutes
Video: Why do you need a disruptive mindset?•6 minutes
Video: Creating an ambidextrous organisation•6 minutes
Video: Build a disruptive mindset•1 minute
Video: Disruption in the book publishing industry•5 minutes
Video: Cross tests•4 minutes
Video: What makes a firm distinct?•5 minutes
Video: Identity•6 minutes
Module 2: Summary•5 minutes
1 assignment•Total 15 minutes
Self-study knowledge check•15 minutes
6 discussion prompts•Total 75 minutes
Only the paranoid survive•10 minutes
Full and partial disruption•15 minutes
The keys to Autotrader's successful transformation•15 minutes
Disruptive mindset•10 minutes
What's the job to be done?•15 minutes
Q&A discussion - Week 2•10 minutes
Module 3: How can you respond to digital disruption?
Module 3•4 hours to complete
Module details
What's included
18 readings1 assignment7 discussion prompts
Show info about module content
18 readings•Total 173 minutes
Module 3: Overview•5 minutes
Video: Moving too quickly - Learn don't guess•6 minutes
Video: Timing is difficult•5 minutes
Video: Early movers•6 minutes
Video: S-curves•7 minutes
Video: Emerging technologies•6 minutes
How Incumbent Firms Respond to Emerging Technologies•33 minutes
Video: Hype cycle•7 minutes
Reading: How Incumbents Survive and Thrive•30 minutes
Video: Platform Strategy part 1•7 minutes
Video: Platform Strategy part 2•7 minutes
Video: Cautionary tales•7 minutes
Video: Successful cases•7 minutes
Video: What is a business model?•5 minutes
Video: Business model innovation•6 minutes
Video: How do shareholders value different business models?•3 minutes
Module 3: Summary•5 minutes
Additional reading•21 minutes
1 assignment•Total 15 minutes
Self-knowledge check•15 minutes
7 discussion prompts•Total 75 minutes
Moving too quickly•10 minutes
Shoot first or fast second?•10 minutes
Failed technologies•10 minutes
Pros and Cons of strategic responses to disruption•15 minutes
What is the effect on your industry from big tech players?•10 minutes
Business model innovation•10 minutes
Q&A discussion - Module 3•10 minutes
Module 4: Digital technology
Module 4•5 hours to complete
Module details
What's included
27 readings1 assignment8 discussion prompts
Show info about module content
27 readings•Total 179 minutes
Module 4: Overview•3 minutes
Video: Stories and insights from digital transformation at Pearson•8 minutes
Video: What are the biggest IT challenges facing large established firms?•2 minutes
Video: The three big eras in the world of digital technology infrastructure•6 minutes
Video: The three eras - the implications for big established companies•5 minutes
Video: The key digital infrastructure topics you need to know as an executive•35 minutes
Video: The definition of cloud computing•3 minutes
Reading: An Introduction to Cloud Computing•5 minutes
Video: What is digital marketing?•3 minutes
Reading: Introduction to digital marketing•7 minutes
Video: The definition of Artificial Intelligence•6 minutes
Reading: Introduction to Artificial Intelligence•5 minutes
Reading: What every CEO should know about generative AI•8 minutes
Video: What is cyber security?•3 minutes
Reading: Introduction to Cyber Security•3 minutes
Video: What's next in the world of digital technology?•3 minutes
Video: What's the next big digital disruption? What are you excited about?•3 minutes
Video: What's next in artificial intelligence and machine learning?•4 minutes
Video: How will AI affect the book industry over the next 5-10 years? •2 minutes
Video: What's the next big digital disruption? •3 minutes
Video: What is the metaverse?•6 minutes
What does the metaverse mean for you?•12 minutes
Video: Blockchain technology•7 minutes
Video: What problems does blockchain technology actually solve?•4 minutes
Video: What is Web 3?•2 minutes
Module 4: summary•3 minutes
Additional readings•28 minutes
1 assignment•Total 15 minutes
Self-knowledge check•15 minutes
8 discussion prompts•Total 85 minutes
Understanding the Re-Platforming Challenge:•15 minutes
Cloud computing•10 minutes
Generative AI•10 minutes
Changing behaviour•10 minutes
How are you using AI?•10 minutes
What's the future of the metaverse•10 minutes
New technologies on the horizon•10 minutes
Q&A discussion - Module 4•10 minutes
Module 5: Developing a digital mindset
Module 5•3 hours to complete
Module details
What's included
13 readings2 assignments4 discussion prompts
Show info about module content
13 readings•Total 77 minutes
Module 5: Overview•4 minutes
Video: Are we there yet?•7 minutes
Video: What are the practical ways you can support the transformation journey?•5 minutes
Video: Why are change programmes getting harder?•5 minutes
Reading: Telling a good innovation story•10 minutes
Video: What is a mindset?•6 minutes
Video: Key elements in a digital mindset•1 minute
Reading: Developing a digital mindset•20 minutes
Video: Disagree and commit•6 minutes
Video: Capability and mindset - Industry expert Annette Thomas•3 minutes
Video: Risk taking and innovation •3 minutes
Video: Improving the success rate of innovation •3 minutes
Module 5: summary•4 minutes
2 assignments•Total 60 minutes
Self-knowlegde check•15 minutes
Final Assessment •45 minutes
4 discussion prompts•Total 45 minutes
Empowering change•10 minutes
Crafting my story•10 minutes
Developing a digital mindset•10 minutes
Lessons learnt•15 minutes
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