This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Offered By
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of SydneyAbout this Course
59,173 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 20 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 20 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Offered by
The University of Sydney
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
Syllabus - What you will learn from this course
3 hours to complete
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
3 hours to complete
7 videos (Total 44 min), 4 readings, 2 quizzes
6 hours to complete
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
6 hours to complete
4 videos (Total 36 min), 4 readings, 4 quizzes
5 hours to complete
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
5 hours to complete
6 videos (Total 45 min), 3 readings, 3 quizzes
2 hours to complete
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
2 hours to complete
4 videos (Total 21 min), 1 reading, 1 quiz
Reviews
TOP REVIEWS FROM DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
by JJAug 19, 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
by DCFeb 12, 2021
The course was succinct and provided useful case studies and tools to help implement a design thinking process. I would recommend it to other busy professionals who need a crash course on this topic.
by KMSep 2, 2021
Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.
by DGFeb 7, 2021
This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended. Many thanks to the team at Univeristy of Sydney who delivered this course,
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
More questions? Visit the Learner Help Center.
