This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Offered By
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of SydneyAbout this Course
49,730 recent views
Learner Career Outcomes
25%
started a new career after completing these courses
36%
got a tangible career benefit from this course
10%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English
Subtitles: English
Learner Career Outcomes
25%
started a new career after completing these courses
36%
got a tangible career benefit from this course
10%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 20 hours to complete
English
Subtitles: English
Offered by
The University of Sydney
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
Syllabus - What you will learn from this course
3 hours to complete
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
3 hours to complete
7 videos (Total 44 min), 4 readings, 2 quizzes
7 videos
Introduction to design thinking5m
Introduction to corporate strategy7m
Introduction to design strategy: corporate strategy meets design thinking8m
The Ubank & Swiss Re stories4m
The design strategy framework Part 19m
The design strategy framework Part 23m
4 readings
About this course10m
Design Strategy course case studies: UBank and SwissRe2m
Worksheet 1: Your chosen organisation - instructions20m
Reading list - Module 11h
2 practice exercises
Module 1 practice10m
Worksheet 1: Your chosen organisation - submission30m
6 hours to complete
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
6 hours to complete
4 videos (Total 36 min), 4 readings, 4 quizzes
4 videos
Who is your customer? Developing customer personas5m
The UBank/ Swiss Re experience - market research14m
What is a problem definition statement?7m
4 readings
Worksheet 2: Problem Definition Statement - instructions30m
Worksheet 3: Customer persona - instructions30m
Worksheet 4: Point of View Statement - instructions30m
Reading list - Module 21h
4 practice exercises
Module 2 practice30m
Worksheet 2: Problem definition statement - submission30m
Worksheet 3: Customer Persona - submission30m
Worksheet 4: Point of View Statement - submission30m
5 hours to complete
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
5 hours to complete
6 videos (Total 45 min), 3 readings, 3 quizzes
6 videos
Defining your minimum viable product5m
High fidelity prototype vs low fidelity prototype5m
Testing your prototype on end-users and soliciting their feedback7m
Ideation5m
The UBank/ Swiss Re experience - prototyping12m
3 readings
Worksheet 5: Designing a minimum viable product - instructions30m
Worksheet 6: Live testing of prototype - instructions30m
Reading list - Module 31h
3 practice exercises
Module 3 practice30m
Worksheet 5: Designing a minimum viable product - submission30m
Worksheet 6: Live testing of prototype - submission30m
2 hours to complete
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
2 hours to complete
4 videos (Total 21 min), 1 reading, 1 quiz
4 videos
Building real products using design strategy principles3m
Iterating and ideating using customer feedback6m
Embedding design strategy within business strategy6m
1 reading
Reading list - Module 41h
1 practice exercise
Module 4 practice30m
Reviews
TOP REVIEWS FROM DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
by JJAug 19, 2019
This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.
by ALMar 21, 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
by NLAug 17, 2020
This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.
by JBJul 17, 2020
Great course with very useful insights of how design thinking is implemented in different organizations and experienced as how it has changed the strategies used by common business.
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