University of Illinois at Urbana-Champaign
Digital Content Planning and Management
University of Illinois at Urbana-Champaign

Digital Content Planning and Management

Taught in English

Some content may not be translated

3,288 already enrolled


Gain insight into a topic and learn the fundamentals

Marisa Peacock

Instructor: Marisa Peacock


(20 reviews)

Beginner level

Recommended experience

12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Basic concepts and strategy of digital content and technology

  • How to plan your content based on audience analysis and content relevancy 

  • How to conduct content audits and map out content needs

  • How to create, sustain and maintain content 

Details to know

Shareable certificate

Add to your LinkedIn profile


11 quizzes

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There are 5 modules in this course

You will learn more about this course, your classmates, and the Coursera learning environment, including the technical skills required to complete the course successfully.

What's included

1 video3 readings1 quiz1 discussion prompt1 plugin

Managing a company's digital content is essential for a successful business operation. Digital content management (DCM) is a set of processes allowing businesses to streamline digital content production, allocation, and distribution. Content management is a necessary, albeit time-consuming, element of digital marketing. It provides the infrastructure to support your web content, mobile content, digital assets, and more. Without a content management strategy, your company’s presence is unsupported, unstructured, and worse, uncontrolled. 

What's included

9 videos7 readings3 quizzes1 discussion prompt

Not all content is created equally. Depending on your audiences and their behaviors across different touchpoints and platforms, their interests in different types of content are different. Before we can create content, we have to know who our audience is and the opportunities to engage with them, as well as the type of content they’ll likely find most engaging. We'll learn more about how to identify your audience and take inventory of your existing content. 

What's included

7 videos8 readings3 quizzes2 discussion prompts

Now that you have a better idea of the different ways content can be used to engage your audience, it’s important to understand your capacity for creating and managing your content. 

What's included

4 videos5 readings2 quizzes

If you want to know whether or not your content marketing is working, you need first to define what “working” means. It will be different for each business, depending on what it wants to achieve and its audience’s behaviors, interests, and motivations. Once you figure out what’s working, you’ll need digital governance to help standardize your approach.

What's included

6 videos4 readings2 quizzes1 plugin


Instructor ratings
4.8 (10 ratings)
Marisa Peacock
University of Illinois at Urbana-Champaign
1 Course3,288 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 20


20 reviews

  • 5 stars


  • 4 stars


  • 3 stars


  • 2 stars


  • 1 star



Reviewed on Aug 3, 2023


Reviewed on Apr 19, 2023


Reviewed on May 27, 2023

New to Marketing? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions