About this Course

18,279 recent views

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: English

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: English

Offered by

The University of Sydney logo

The University of Sydney

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Social Media Concepts

2 hours to complete
10 videos (Total 65 min), 2 readings, 1 quiz
10 videos
Navigating the MOOC4m
Introduction to module 15m
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8m
What are social media?7m
What is my online identity?8m
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7m
Who uses social media?6m
Connect me to the bigger picture5m
Module 1 summary2m
2 readings
Module 1 readings10m
Tweet your core affiliation10m
1 practice exercise
Social media concepts16m
Week
2

Week 2

4 hours to complete

Collaborative Practices of Social Media Users

4 hours to complete
8 videos (Total 50 min), 2 readings, 2 quizzes
8 videos
What is the difference between a network and a community?8m
What is user-created content?6m
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7m
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6m
Social media's hidden power agents5m
Community management. Interview with Venessa Paech9m
Module 2 summary2m
2 readings
Module 2 readings10m
Optional activity: managing your social media10m
1 practice exercise
Who are the users of social media?16m
Week
3

Week 3

2 hours to complete

Participatory Culture and Media Organisations

2 hours to complete
9 videos (Total 58 min), 2 readings, 1 quiz
9 videos
The impact of social media on cultural production6m
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7m
How are global institutions using social media?6m
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6m
What are precarious labour models?5m
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9m
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8m
Module 3 summary3m
2 readings
Module 3 readings10m
Optional activity: Explore a cultural institution's social media10m
1 practice exercise
Participatory Culture and Media Organisations16m
Week
4

Week 4

3 hours to complete

Social Media Data Analytics

3 hours to complete
6 videos (Total 32 min), 2 readings, 2 quizzes
6 videos
What are data analytics?8m
How do we generate meaning from social media data analytics?4m
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8m
Iterative social media design6m
Module 4 summary2m
2 readings
Module 4 readings10m
Optional activity: Interpreting social media data10m
1 practice exercise
Social Media Data Analytics16m

Reviews

TOP REVIEWS FROM ETHICAL SOCIAL MEDIA

View all reviews

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

More questions? Visit the Learner Help Center.