About this Course
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Flexible deadlines

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Approx. 17 hours to complete

Suggested: 5 weeks of study, 2-3 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Marketers
  • Teachers
  • Researchers
  • Project Managers
  • Professors
User
Learners taking this Course are
  • Marketers
  • Teachers
  • Researchers
  • Project Managers
  • Professors

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 17 hours to complete

Suggested: 5 weeks of study, 2-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Social Media Concepts

10 videos (Total 65 min), 2 readings, 1 quiz
10 videos
Navigating the MOOC4m
Introduction to module 15m
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8m
What are social media?7m
What is my online identity?8m
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7m
Who uses social media?6m
Connect me to the bigger picture5m
Module 1 summary2m
2 readings
Module 1 readings10m
Tweet your core affiliation10m
1 practice exercise
Social media concepts16m
Week
2
4 hours to complete

Collaborative Practices of Social Media Users

8 videos (Total 50 min), 2 readings, 2 quizzes
8 videos
What is the difference between a network and a community?8m
What is user-created content?6m
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7m
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6m
Social media's hidden power agents5m
Community management. Interview with Venessa Paech9m
Module 2 summary2m
2 readings
Module 2 readings10m
Optional activity: managing your social media10m
1 practice exercise
Who are the users of social media?16m
Week
3
2 hours to complete

Participatory Culture and Media Organisations

9 videos (Total 58 min), 2 readings, 1 quiz
9 videos
The impact of social media on cultural production6m
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7m
How are global institutions using social media?6m
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6m
What are precarious labour models?5m
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9m
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8m
Module 3 summary3m
2 readings
Module 3 readings10m
Optional activity: Explore a cultural institution's social media10m
1 practice exercise
Participatory Culture and Media Organisations16m
Week
4
3 hours to complete

Social Media Data Analytics

6 videos (Total 32 min), 2 readings, 2 quizzes
6 videos
What are data analytics?8m
How do we generate meaning from social media data analytics?4m
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8m
Iterative social media design6m
Module 4 summary2m
2 readings
Module 4 readings10m
Optional activity: Interpreting social media data10m
1 practice exercise
Social Media Data Analytics16m
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Top reviews from Ethical Social Media

By BKSep 20th 2016

All users are good at using social Media but they don't really understand the SM Ethics. Thanks to this course to give us the world view on SM Ethics. Love the course

By MKMay 5th 2017

This course have increased my knowledge about Social Media and how to plan Social media strategy. Provided materials was good too. Thanks.

Instructor

Avatar

Dr Jonathon Hutchinson

Lecturer in Online Communication and Media
Department of Media and Communications

About The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.