SD
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This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.
PG
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This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it
By Chinmay K
•Mar 12, 2018
Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.
By Sebastian B
•May 31, 2018
It's so helpful to analize your customer in an easy way to understand the maths and the computational operations. Step-by-step to define what is it important to focus.
By Divya A
•Jul 14, 2020
This Course was really an advanced level. The tests made us think and apply the learnt concepts. I am glad that i have opt for it. Overall, beautifully interpreted.
By Lakshmi V J
•Oct 3, 2020
The course is very useful and is simply fantastic. The explanations were structured well and were easy to understand. I have gained a lot of knowledge. Thank you.
By Adarsh S
•Jul 5, 2018
This is a really good foundational course in Marketing Analytics. The concepts covered are useful and quite relevant from a professional career perspective.
By Jhanelene K E L
•Nov 21, 2021
Really had fun learning about the data of marketing analytics. The professors/speakers of the video makes the lesson more interesting and easy to follow.
By Jason M C
•Nov 8, 2015
Exceptional class, very good analytical techniques. I do recommend having an R background before taking this class, but if you do, it's a treasure trove.
By Suhas W
•Jan 1, 2021
Marketing concepts are clearly and concisely explained. Data analytics part is nicely blended with those concepts. BIG Thumps Up from my side...!!!
By Philippe B
•Dec 22, 2020
Great course ! Straightforward marketing analytics concepts and good illustration of their potential application through the recitals, thanks !
By Anukriti S
•Sep 19, 2019
It was explained in such a structured manner that I could grasp all the concepts with ease. Extremely helpful, would definitely recommend it!
By Asif R
•Dec 15, 2019
great course and very well segmented for every user to learn more about customer segmentation till customer lifetime value calculation.
By Oscar M P L
•Jan 29, 2019
Very helpful course, it was very clear and concise. The tools provided are relevant and overall the course fulfilled my expectations .
By Erika D M
•Oct 28, 2019
Very well done, perfect for a beginner in marketing analytics. Easy to follow and understand. Nice first experience programming with R
By Terence F
•Apr 26, 2020
Very practical and detail. But if you don't have knowledge of R or R Studio, you will find it a bit difficult to handle.
By IL G K
•Dec 28, 2020
â– Good lecture from outstanding professors. I'm satisfied. I would like to recommend this class. It sounds good.
By KAMAL S A
•Jun 19, 2020
A very well paced and insightful course. The fact that it was taught in R programming is a definite plus point.
By Maryia M
•Jun 18, 2017
Exciting intro into marketing analytics. The material is explained very well and easy to follow. Many thanks!
By Karolina W
•Apr 19, 2020
Excellent course which consisted of many real life examples and practical excercises. Highly recommended.
By Raúl C
•Aug 25, 2020
Un curso muy bien explicado y con ejercicios prácticos que pueden usarse en la vida real. Excelente.
By Jatin J
•Mar 27, 2020
very good course overall. Not so extensive coding and fully explaining as to how to modify the data
By Shuvam C
•Jun 26, 2020
Great learning. Surely will add a lot of information for my knowledge base. Fun learning for sure.
By Soukaina E K
•Apr 25, 2020
Very good course, well explained and suitable even for beginners in Marketing analytics and R!
By Nicole Q
•Feb 25, 2016
Great introduction to how analytics can be applied to marketing and other business solutions.
By Guilherme C
•Aug 10, 2016
Very good introductory course for ones who want to open one's minds for the marketing world.
By Theingi L
•Jul 27, 2017
it's great opportunity to learn this course. Thanks to ESSEC business school and telenor.