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There are 3 modules in this course
Begin your journey by mastering the building blocks of insight selling. Learn how to differentiate your solutions, uncover hidden customer needs, and structure compelling value propositions in today's dynamic markets. You’ll gain actionable strategies to engage skeptical buyers and navigate initial barriers found in both Indian and US contexts. This course focuses on consultative approaches, challenger methods, and essential human-centered skills needed to gain credibility, adapt messaging, and access decision-makers
Today’s buyers are bombarded with options and information, making it harder than ever to gain their attention or trust. In this module, you’ll discover how to differentiate your solutions and cut through the noise with insight selling. Expect to master practical value proposition frameworks, learn to translate your offering’s features into business outcomes, and engage even the most skeptical buyers. By the end, you’ll be equipped to position yourself as a strategic partner—opening doors to deeper opportunities and sustainable revenue in complex, competitive markets.
What's included
12 videos2 assignments
Show info about module content
12 videos•Total 24 minutes
Course Introduction: Foundations of Insight Selling•3 minutes
Differentiation and Opportunity Identification - Introduction•1 minute
Translating Complex Features into Buyer-Centric Outcomes •2 minutes
Expert Insights-3 QS to Become a Strategic Sales Leader•1 minute
Using Competitor Analysis to Craft Targeted Insight Statements•2 minutes
Expert Insights: Insight Selling•3 minutes
Applying Advanced Questioning to Uncover Buyer Priorities•2 minutes
Becoming a Trusted Advisor•2 minutes
Leading Value-Focused Initial Meetings •2 minutes
Expert Insights: 3 Questions to Become a Strategic Sales Leader•1 minute
Differentiation and Opportunity Identification•3 minutes
2 assignments•Total 40 minutes
Building Compelling Value Propositions•15 minutes
Differentiation and Opportunity Identification - Exam•25 minutes
Consultative Conversations and Need Discovery
Module 2•1 hour to complete
Module details
Traditional sales conversations barely scratch the surface—but your success depends on uncovering what really drives your clients’ decisions. In this module, you’ll develop expert consultative skills that go beyond basic needs analysis. You’ll master active listening, use strategic questioning to unearth hidden issues, and learn how to shift buyer mindsets. By blending advanced frameworks and challenger techniques, you’ll guide skeptical clients toward action and position yourself as a trusted advisor in even the most challenging sales environments.
What's included
9 videos3 assignments
Show info about module content
9 videos•Total 18 minutes
Consultative Conversations and Need Discovery - Introduction•1 minute
Expert Insights: The Buying Cycle•3 minutes
Practicing Deep-Dive Listening•2 minutes
Utilizing Needs-Mapping Tools•2 minutes
Eliciting Meaningful Client Stories•2 minutes
Deploying Challenger Sale Models to Drive Change•2 minutes
Tailored Insights•2 minutes
Framing Urgency-Building Narratives•2 minutes
New Expert Insights: Client First Selling•2 minutes
3 assignments•Total 32 minutes
Uncovering Latent Needs with Active Listening•6 minutes
Shifting the Status Quo and Creating Urgency•6 minutes
Consultative Conversations and Need Discovery•20 minutes
Senior Access and Multimarket Adaptation
Module 3•1 hour to complete
Module details
Breaking into the executive suite is often what separates average sellers from elite performers—especially in complex, cross-border markets. In this module, you’ll learn how to navigate organizational power structures, speak the language of senior decision-makers, and tailor your messaging to local and global business cultures. By mastering regional nuances and building rapport with executives, you’ll secure senior access and accelerate high-value deals in both established and emerging markets.
What's included
7 videos1 assignment
Show info about module content
7 videos•Total 13 minutes
Senior Access and Multimarket Adaptation - Introduction•1 minute
Mapping Organizational Hierarchies•2 minutes
Executive Language and Business Acumen•2 minutes
Structuring Impactful Meetings for Senior Leaders•2 minutes
Adapting Value Messaging•2 minutes
Navigating Cultural Variables in Deal-Makin•2 minutes
Building Rapid Rapport•2 minutes
1 assignment•Total 20 minutes
Senior Access and Multimarket Adaptation•20 minutes
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When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.