Meta

Gerenciamento de mídias sociais

This course is part of Marketing de Mídias Sociais do Meta Professional Certificate

Taught in Portuguese (Brazil)

Anke Audenaert

Instructor: Anke Audenaert

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(18 reviews)

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Como estabelecer e gerenciar a presença nas redes sociais

  • Como criar uma marca, tom e voz para a presença nas redes sociais

  • Como gerenciar um calendário de conteúdo para a presença nas redes sociais

  • Como avaliar o desempenho do conteúdo nas redes sociais para iterar e otimizar o desempenho

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(18 reviews)

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your Marketing expertise

This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Na semana 1, você aprenderá a estabelecer a presença de uma empresa nas mídias sociais e colocará o que aprendeu em prática. Além disso, aprenderá a criar uma marca usando a estrutura EPIC.

What's included

15 videos7 readings2 quizzes1 peer review2 discussion prompts

Esta semana, você aprenderá os elementos de uma publicação e como criar publicações para empresas usando texto e imagens de maneira eficaz.

What's included

11 videos1 reading2 quizzes1 peer review1 discussion prompt

Esta semana, você aprenderá a identificar o que publicar e a gerenciar o conteúdo. Você também aprenderá a moderar conversas nas mídias sociais e praticará a criação de um calendário de conteúdo.

What's included

14 videos3 readings2 quizzes1 peer review1 discussion prompt

Esta semana, você aprenderá a avaliar e otimizar seus esforços de marketing de mídias sociais. Você praticará o uso de dados reais para melhorar suas publicações e otimizar seus esforços.

What's included

7 videos1 reading2 quizzes1 discussion prompt

Instructor

Anke Audenaert
Meta
31 Courses589,727 learners

Offered by

Meta

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 18

4.9

18 reviews

  • 5 stars

    88.88%

  • 4 stars

    11.11%

  • 3 stars

    0%

  • 2 stars

    0%

  • 1 star

    0%

LP
5

Reviewed on Mar 26, 2022

LA
5

Reviewed on Jul 11, 2022

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions