University of California, Irvine
Internal Communications Framework
University of California, Irvine

Internal Communications Framework

This course is part of Corporate Communications Specialization

Taught in English

Chris Ruoff

Instructor: Chris Ruoff

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(11 reviews)

Beginner level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify tools and strategies for effective internal communications, increasing employee engagement, and managing crisis communications

  • Recognize how mission statements, values, and diversity, equity, inclusion, and belonging (DEIB) initiatives help build strong corporate cultures

  • Identify circumstances that require transparency in executive-level communication

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(11 reviews)

Beginner level

Recommended experience

6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Corporate Communications Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Welcome to Module 1, Increase Employee Engagement Through Communications. This module will explore why effective internal communication is crucial for increasing employee engagement in the workplace. Effective internal communication can increase employee motivation, job satisfaction, and overall organizational success.

What's included

1 video1 reading1 quiz1 discussion prompt

Welcome to Module 2, Build a Strong Culture Through Communications. This module will explore how to build a strong company culture and the importance of diversity, equity, inclusion, and belonging for creating a positive and productive environment. Companies that become known for embracing a diverse, equitable, and inclusive work culture not only open their potential talent pool but also benefit from the potential to better relate to and win over diverse customers.

What's included

2 videos1 reading1 quiz1 discussion prompt

Welcome to Module 3, Effective Communication in Leadership. This module will learn about effective communication as a crucial aspect of leadership, and how transparency is an essential component of effective communication. Transparent communication involves sharing information upward, downward, and laterally in a way that allows everyone to see the “why” behind the words. Leaders who are transparent in their communication build trust with their organization.

What's included

2 videos1 reading1 quiz1 discussion prompt

Welcome to Module 4, Best Practices in Crisis Communications. This module will look at crisis communication as a crucial aspect of any organization's public relations strategy. A crisis can negatively impact an organization's reputation, credibility, or brand. Therefore, it is essential to anticipate crises and plan ahead using effective crisis communication strategies including transparency, using the right communication channels, and providing timely and consistent messaging.

What's included

1 video1 reading1 quiz1 discussion prompt

Instructor

Chris Ruoff
University of California, Irvine
3 Courses1,297 learners

Offered by

Recommended if you're interested in Business Essentials

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