About this Course

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Learner Career Outcomes

44%

started a new career after completing these courses

39%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Skills you will gain

Strategic ManagementBusiness ModelLuxury GoodsBrand Management

Learner Career Outcomes

44%

started a new career after completing these courses

39%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Offered by

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Università Bocconi

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(20,332 ratings)Info
Week
1

Week 1

3 hours to complete

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

3 hours to complete
10 videos (Total 55 min), 8 readings
10 videos
2. New Trends6m
3. The Dream Factor and Media System4m
4. What Is Luxury?6m
5. Luxury as a Product4m
6. Luxury as a Business3m
7. Luxury as a Culture4m
8. Luxury as a Customer3m
9. What Is Luxury Not?4m
10. Fashion, Luxury, and Millennials: Interviews (Additional Material)5m
8 readings
Above and Beyond the Course10m
Surviving the Course10m
About Professors10m
Additional Readings & Material10m
Coffee with a Fashion Expert10m
Careers in Fashion and Luxury Companies10m
Best Practices in Fashion and Luxury Companies10m
Slides and Pinterest10m
Week
2

Week 2

2 hours to complete

The Evolution of Business Models: From Designers to Fast Fashion Retailers

2 hours to complete
16 videos (Total 125 min), 1 reading
16 videos
Fashion Market Segmentation10m
Business Models Framework5m
Business Models in the Market5m
Luxury Brands6m
Luxury Conglomerates4m
Premium Brands5m
Designer Brands6m
Vertical Retailers - Mass or Fast8m
Interview with Moncler10m
Licensing21m
Interview with Rainbow3m
Textile Industry3m
Ingredient Brands3m
Interview with Albini16m
Interview with Vitale Barberis Canonico11m
1 reading
Slides and Pinterest10m
Week
3

Week 3

2 hours to complete

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

2 hours to complete
8 videos (Total 50 min), 2 readings, 1 quiz
8 videos
The Concept of Stylistic Identity5m
How to Develop a Collection7m
Brand Identity7m
Case Study: Woolmark2m
Interview: Landor and Associates8m
Case Study: DSQUARED27m
Case Study: BOTTEGA VENETA3m
2 readings
Slides and Pinterest10m
About Quizzes - Read carefully10m
1 practice exercise
Modules 1-330m
Week
4

Week 4

2 hours to complete

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

2 hours to complete
7 videos (Total 100 min), 3 readings
7 videos
How to Build a Strong Communication Identity12m
Masstige19m
The Digital Challenge4m
Round Table with International Bocconi Students18m
Interview with Tomaso Galli18m
Interview with Attila & Co.14m
3 readings
Slides and Pinterest10m
Additional Material10m
How is 3D printing changing fashion?10m

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