This course is part of the Introduction to Business Specialization

4.7
stars
65 ratings

Marla Noel

5,721 already enrolled

Offered By

Introduction to Business SpecializationUniversity of California, Irvine

About this Course

15,084 recent views

Essentials of Management and Strategic Planning introduces learners to the basics of running a business and strategies for improving an organization’s growth and profitability. Learners will gain a better understanding of management and leadership, along with how the two are different, and how strong leadership plays a role in developing people. Learners will also explore what strategy is and how key strategies can push an organization ahead of its competitors. Other topics to be covered include creating action plans and accountability.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 3 in the

Introduction to Business Specialization

Beginner Level

While this is a beginner-level course, some business knowledge or business experience is helpful.

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

What you will learn

Apply the key fundamentals of leadership to developing a superior team.
Identify strategy and strategic options.
Drive accountability for the team to achieve the strategies.

Skills you will gain

Training And Development
Strategic Planning
Setting Objectives
Leadership Style

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 3 in the

Introduction to Business Specialization

Beginner Level

While this is a beginner-level course, some business knowledge or business experience is helpful.

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.64/5 (18 Ratings)

Marla Noel

UCI Division of Continuing Education Instructor

8,415 Learners

3 Courses

Offered by

University of California, Irvine

Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

What is Management?

2 hours to complete

2 videos (Total 39 min), 1 reading, 1 quiz

Week2

Week 2

2 hours to complete

Difference Between Management and Leadership

2 hours to complete

2 videos (Total 37 min), 1 reading, 1 quiz

Week3

Week 3

2 hours to complete

Strategy: What It Is and How It Can Help Your Business

2 hours to complete

1 video (Total 26 min), 1 reading, 1 quiz

Week4

Week 4

3 hours to complete

Strategic Planning to Grow Your Business

3 hours to complete

1 video (Total 34 min), 1 reading, 1 quiz

Reviews

4.7

7 reviews

5 stars
81.53%
4 stars
9.23%
3 stars
6.15%
2 stars
1.53%
1 star
1.53%

TOP REVIEWS FROM ESSENTIALS OF MANAGEMENT AND STRATEGIC PLANNING

by MWOct 21, 2021

It's a very good course which can help you understand the basic konwledge about business!! recommend！

by AMMar 21, 2023

Amazing course for beginners. though the audio quality could use some work. overall, a great course

View all reviews

About the Introduction to Business Specialization

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Build employee skills, drive business results

Discover Coursera for Business

Essentials of Management and Strategic Planning

About this Course

What you will learn

Skills you will gain