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There are 5 modules in this course
Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.
This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”. On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model. We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.
What's included
6 videos12 readings1 assignment
Show info about module content
6 videos•Total 63 minutes
Introduction•7 minutes
On Strategic Management•10 minutes
The world ahead•9 minutes
How External Analysis affects Strategy•10 minutes
External Analysis affects strategy•9 minutes
Competitive Analysis•18 minutes
12 readings•Total 182 minutes
Syllabus - PLEASE READ ME!•5 minutes
The cohesion of RBV and Industry View for Competitive Positioning•35 minutes
The Five Competitive Forces that Shape Strategy•13 minutes
Resource-Based View of the Firm by Jay Barney•7 minutes
Future Scenarios and Implications for the Industry•20 minutes
Past Prediction of the Future Every Decade•10 minutes
A refresher on Marketing Myopia•15 minutes
How Covid-19 is boosting innovation•19 minutes
Is Porter’s Five Forces Framework Still Relevant?•15 minutes
The Five Competitive Forces That Shape Strategy•13 minutes
Firm Competition and Market Structure•10 minutes
Defensive and Offensive Strategies for Market Success•20 minutes
1 assignment•Total 20 minutes
Quiz - Week 1•20 minutes
Week 2: Internal Analysis
Module 2•3 hours to complete
Module details
Week 2 will be dedicated to the forms of internal analysis, the one designed for the I/O model and the Resource Based Model. At this level of discussion, you will see the importance of using alternative forms of internal analysis.
Recording of Live Session - Strategic Management on 22-09-29 20:12:07 [13:00]•73 minutes
4 readings•Total 130 minutes
A Resource based approach to performance•40 minutes
Strategic Overview and Theories•5 minutes
Amazon Case•50 minutes
Amazon.com: Supply Chain Management•35 minutes
1 assignment•Total 20 minutes
Quiz - Week 3•20 minutes
Week 4: Strategy Stress Test and Strategic Monitoring
Module 4•5 hours to complete
Module details
Week 4 will be devoted to a discussion of the main reasons why strategies fail, and recommendations to avoid these mistakes. We will also discuss how a very important concept, VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity) is, and how this concept requires professional ways to test and adapt strategies.
What's included
5 videos11 readings1 assignment
Show info about module content
5 videos•Total 57 minutes
Why strategies fail•11 minutes
On VUCA•11 minutes
The Interactive Nature of Business•11 minutes
Strategy Stress Test•14 minutes
Strategic Monitoring•9 minutes
11 readings•Total 225 minutes
Why good strategies fail report•20 minutes
Why Strategies Fail•31 minutes
What VUCA Really Means for You•5 minutes
What a difference a word makes•20 minutes
VUCA Wor(l)d•30 minutes
The Maginot Line Problem•20 minutes
Maginot Line: ambiguity•40 minutes
War Games•25 minutes
How Did War Become a Game?•16 minutes
Create Early Warning Systems to Detect Competitive Threats•8 minutes
The Strength of Weak Signals•10 minutes
1 assignment•Total 30 minutes
Quiz - Week 4•30 minutes
Week 5: Strategy Execution
Module 5•4 hours to complete
Module details
Week 5 will be dedicated to discussing the levels of strategy formulation and execution (Corporate Strategy, Business Unit Strategy and Functional Level Strategy). We will also discuss the challenges of strategy execution.
What's included
5 videos9 readings1 assignment
Show info about module content
5 videos•Total 38 minutes
Levels of Strategy Formulation•7 minutes
Corporate Strategy•4 minutes
Business Unit Strategy•9 minutes
Functional Level Strategy•9 minutes
Strategic Formulation vs Implementation•9 minutes
9 readings•Total 198 minutes
Corporate Strategy•45 minutes
Corporate vs Business and Functional Level Strategies•10 minutes
Corporate and Business Strategy•45 minutes
Corporate Level Strategy•8 minutes
Business-Level Strategy•15 minutes
Functional Level Strategy •8 minutes
Leading change with the strategy execution system•40 minutes
What is Strategy Implementation?•2 minutes
Formulation to Execution•25 minutes
1 assignment•Total 20 minutes
Quiz - Lesson 5•20 minutes
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A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy.
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R
RP
5·
Reviewed on Nov 10, 2024
This course met my expectation. The professor was very clear and detail in his presentation. I have enjoyed this course and the contents learnt will be beneficial towards my work at Guysuco.
N
NM
5·
Reviewed on Oct 1, 2024
Exceptional inputs in to how to strategize and manage things
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NJ
5·
Reviewed on Apr 28, 2024
very good course, to better understand how it works strategic management.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.