About this Course

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100% online
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Flexible deadlines
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Beginner Level
Approx. 21 hours to complete
English

What you will learn

  • Identifying the forces that shape competition for economic exchanges

  • Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Developing strategic options that are suitable, feasible, and acceptable

Skills you will gain

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 21 hours to complete
English

Offered by

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Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

The importance of value for competitive strategy

4 hours to complete
5 videos (Total 24 min), 5 readings, 2 quizzes
5 videos
Week 1 outline1m
The nature of value7m
What is competitive strategy?9m
Week 1 Habit Corner1m
5 readings
Course overview1m
Learning activities3m
Explore further resources 11h
Practice task: Employees and customers30m
Challenge exercises 130m
2 practice exercises
Recall 130m
Week 1 quiz1h
Week
2

Week 2

4 hours to complete

Know your Customers and Competitors

4 hours to complete
3 videos (Total 20 min), 3 readings, 2 quizzes
3 videos
Customer analysis and segmentation8m
Competitor analysis9m
3 readings
Explore further resources 21h
Practice task 230m
Challenge exercise 230m
2 practice exercises
Recall 215m
Week 2 quiz1h
Week
3

Week 3

4 hours to complete

Know your industry

4 hours to complete
3 videos (Total 19 min), 4 readings, 2 quizzes
3 videos
Know the forces that drive your industry9m
Macro-environmental factors7m
4 readings
Become a Global MBA learner10m
Explore further resources 31h
Practice task1h
Challenge exercise 330m
2 practice exercises
Recall 330m
Week 3 quiz1h
Week
4

Week 4

2 hours to complete

Know your competitive options

2 hours to complete
4 videos (Total 25 min), 2 readings, 2 quizzes
4 videos
Generic competitive strategies5m
Differentiation (+ Focus)6m
Cost Leadership (+ Focus)8m
2 readings
Explore further resources 4
Practice task 430m
2 practice exercises
Recall 430m
Week 4 quiz1h

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About the Strategising: Management for Global Competitive Advantage Specialization

Strategising: Management for Global Competitive Advantage

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