The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
This course is part of the Strategising: Management for Global Competitive Advantage Specialization
About this Course
What you will learn
Identifying the forces that shape competition for economic exchanges
Analysing the sources of value in company offerings and how do segment markets in order to create value
Developing strategic options that are suitable, feasible, and acceptable
Skills you will gain
- Competitor Analysis
- Value Proposition
- Porter'S Five Forces Analysis
- Customer analysis
Start working towards your Master's degree
Syllabus - What you will learn from this course
The importance of value for competitive strategy
Know your Customers and Competitors
Know your industry
Know your competitive options
- 5 stars87.67%
- 4 stars10.27%
- 3 stars1.71%
- 2 stars0.34%
TOP REVIEWS FROM STRATEGIC MANAGEMENT: BE COMPETITIVE
great course. easy to understand and emphasize on the importance of strategic management
Lectures were well organised and easy to understand. Thank you Professor.
Very good insights, very informative, excellent course well presented and relatively easy to understand. Thank you Sir =)
Excellent course - I like the way the course is taught, combining lecture with real world examples.
About the Strategising: Management for Global Competitive Advantage Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.