About this Course

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Beginner Level
Approx. 16 hours to complete
English
Subtitles: English

What you will learn

  • Identifying the forces that shape competition for economic exchanges

  • Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Developing strategic options that are suitable, feasible, and acceptable

Skills you will gain

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 16 hours to complete
English
Subtitles: English

Offered by

Macquarie University logo

Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

The importance of value for competitive strategy

3 hours to complete
5 videos (Total 24 min), 4 readings, 2 quizzes
5 videos
Week 1 outline1m
The nature of value7m
What is competitive strategy?9m
Week 1 - Habit Corner1m
4 readings
Course overview1m
Learning activities3m
Value and opportunity10m
Key elements of strategy10m
2 practice exercises
Recall30m
Week 1 Quiz1h
Week
2

Week 2

2 hours to complete

Know your Customers and Competitors

2 hours to complete
3 videos (Total 20 min), 2 readings, 2 quizzes
3 videos
Customer analysis and segmentation8m
Competitor analysis9m
2 readings
Conducting customer analysis20m
Understanding competitor behaviour20m
2 practice exercises
Recall15m
Week 2 quiz1h
Week
3

Week 3

3 hours to complete

Know your industry

3 hours to complete
3 videos (Total 19 min), 3 readings, 2 quizzes
3 videos
Know the forces that drive your industry9m
Macro-environmental factors7m
3 readings
Become a Global MBA learner10m
Porter's five (5) forces20m
Global trends20m
2 practice exercises
Recall30m
Week 31h
Week
4

Week 4

3 hours to complete

Know your competitive options

3 hours to complete
4 videos (Total 25 min), 3 readings, 2 quizzes
4 videos
Generic competitive strategies5m
Differentiation (+ Focus)6m
Cost Leadership (+ Focus)8m
3 readings
Strategic positioning20m
Differentiation strategies: A case study20m
Examples of cost leadership20m
2 practice exercises
Recall30m
Week 41h

Reviews

TOP REVIEWS FROM STRATEGIC MANAGEMENT: BE COMPETITIVE

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About the Strategising: Management for Global Competitive Advantage Specialization

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

Frequently Asked Questions

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