The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
About this Course
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
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TOP REVIEWS FROM STRATEGIC MANAGEMENT: BE COMPETITIVE
Excellent course about strategic management. ou will have all the information you need in this course, one of the best I studied in this domain. A must have for any manager.
The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets
Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks
This is great Course, Instructor used case studies and examples to make complex topics simple.
About the Strategising: Management for Global Competitive Advantage Specialization
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