About this Course

118,484 recent views

Learner Career Outcomes

33%

started a new career after completing these courses

24%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Skills you will gain

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

Learner Career Outcomes

33%

started a new career after completing these courses

24%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Offered by

Placeholder

Copenhagen Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(23,048 ratings)Info
Week
1

Week 1

5 minutes to complete

A 21st Century Approach to Business Strategy

5 minutes to complete
2 videos (Total 5 min)
2 videos
Introduction to the Course3m
5 hours to complete

What is strategy? And why do we care about it?

5 hours to complete
10 videos (Total 39 min), 9 readings, 5 quizzes
10 videos
What Strategy Is...continued3m
What Strategy Is...more examples1m
What Strategy Is...Still More1m
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9m
Strategy's Most Famous Thought Leader: Michael Porter1m
The Main Ideas in Porter's "What is Strategy?"3m
Criticisms of Porter's Strategy as Position Approach5m
The Alternative View: Strategy as Capability6m
9 readings
More on Embrace, Extend, and Extinguish10m
Apple iPod + iTunes and Yael Naim10m
Oldest McDonalds Video10m
A Strategic Ploy?10m
Summary of Mintzberg's Five Ps of Strategy10m
Prisoner's Dilemma Matrices10m
More on the Prisoner's Dilemma10m
Michael Porter's "What is Strategy?"10m
Mintzberg vs Porter10m
5 practice exercises
The Meanings of "Strategy"30m
Recognizing Strategic Situations30m
What do YOU think?30m
Which way do YOU lean?30m
Strategy as Position vs Capability30m
Week
2

Week 2

2 hours to complete

The Evolution of Strategy...Past Progress, Past Mistakes

2 hours to complete
5 videos (Total 42 min), 5 readings, 1 quiz
5 videos
Strategy, Scripted and Programmed9m
The BCG Matrix and Growth Curve11m
Strategy as Multi-faceted Analysis7m
What We Can Learn...4m
5 readings
The military antecedents of business strategy10m
Critiques of Strategic Planning10m
BCG's Big Ideas10m
Post Mortems for Porter's Approach?10m
Where the History of Business Strategy Leaves Us10m
1 practice exercise
Learning from the History of Business Strategy30m
Week
3

Week 3

2 hours to complete

Changing World, Changing Strategies

2 hours to complete
5 videos (Total 43 min), 5 readings, 1 quiz
5 videos
How Products, Services, and Work Now Move Easily Around the Globe10m
How the Competitive Game Shifts in a Globalized World6m
The World's Most Sophisticated Differentiation Strategies?11m
Aesthetics...the Last Frontier of Sustainable Advantage?7m
5 readings
Internet Growth, Shipping Traffic Growth10m
The Realities of the Globalised World10m
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10m
The Future of Competitive Strategy? The Example of Vipp10m
Hyper Competition and Hyper Differentiation Described10m
1 practice exercise
Strategic Implications of Changes in the World30m
Week
4

Week 4

2 hours to complete

Capstone Project Intro -- Strategy in a 21st Century Creative Company

2 hours to complete
5 videos (Total 11 min), 4 readings, 1 quiz
5 videos
e-Types execs explaining how they think about their business2m
A Major Controversy - At Stake: The Future and Soul of the Company4m
e-Types partners debating which design to present to TD1m
Questions We Ask You To Consider...1m
4 readings
Some Samples of e-Types Work10m
IMPORTANT Additional Details on Your Final Assignment10m
References and Additional Resources10m
One last thing...10m

Reviews

TOP REVIEWS FROM STRATEGIC MANAGEMENT

View all reviews

About the Strategic Management and Innovation Specialization

Strategic Management and Innovation

Frequently Asked Questions

More questions? Visit the Learner Help Center.