About this Course
4.5
842 ratings
158 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 12 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English, Romanian...

Skills you will gain

Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 12 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English, Romanian...

Syllabus - What you will learn from this course

Week
1
Hours to complete
1 hour to complete

Introducing strategy formulation

In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit....
Reading
3 videos (Total 14 min), 2 readings, 1 quiz
Video3 videos
Defining business strategy6m
Competitive advantage3m
Reading2 readings
Discussion forum10m
Strategy plans10m
Quiz1 practice exercise
Strategy formulation8m
Week
2
Hours to complete
2 hours to complete

Industry analysis

Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework....
Reading
7 videos (Total 25 min), 7 readings, 4 quizzes
Video7 videos
Business environment4m
Competition from substitutes3m
Threat of entry3m
Rivalry between established competitors2m
Bargaining power of buyers3m
Bargaining power of suppliers2m
Reading7 readings
Vestas Wind Turbines10m
Aviation trends10m
The cost of energy10m
The case of Suzlon10m
The threat from China?10m
The vulnerability of the wind turbine industry10m
The supplier's fault?10m
Quiz4 practice exercises
Attractiveness of the industry2m
Aviation trends2m
Industry attractiveness2m
Industry analysis10m
Week
3
Hours to complete
2 hours to complete

Resources and capabilities

The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework....
Reading
5 videos (Total 22 min), 6 readings, 5 quizzes
Video5 videos
The relationship between resources and competitive advantage4m
Firm resources5m
Organizational capabilities3m
Sustaining competitive advantage through resources and capabilities3m
Reading6 readings
ECCO's leather tanneries10m
The resource based view10m
Microsoft buying skype10m
What would FC Barcelona be without Messi?10m
How firms view organizational capabilities?10m
VRIO framework10m
Quiz5 practice exercises
ECCO's leather production2m
Microsoft and Skype2m
Lionel Messi2m
Time for reflection2m
Resources and capabilities10m
Week
4
Hours to complete
1 hour to complete

Global strategies and the multinational corporation

The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance....
Reading
4 videos (Total 14 min), 4 readings, 4 quizzes
Video4 videos
Defining the multinational enterprise4m
Motives for internationalization3m
Integration-responsiveness approach to global strategies3m
Reading4 readings
Reflections of a CEO10m
Definitional problems?10m
East India Company and Google10m
The balance act between local and global forces10m
Quiz4 practice exercises
Doing business in China2m
East India Company and Google6m
The case of the global beer industry2m
Global strategies and the multinational corporation10m
4.5
158 ReviewsChevron Right
Career direction

33%

started a new career after completing these courses
Career Benefit

83%

got a tangible career benefit from this course
Career promotion

22%

got a pay increase or promotion

Top Reviews

By SRFeb 25th 2016

This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.

By OOMar 13th 2017

Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment

Instructor

Avatar

Marcus Møller Larsen

Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization

About Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.