This course is part of the Strategic Management and Innovation Specialization

4.5
stars
1,368 ratings

Marcus Møller Larsen

31,762 already enrolled

Offered By

Strategic Management and Innovation SpecializationCopenhagen Business School

About this Course

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The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
At the end of the course, you will be able to:
- Identify why a strong strategy is essential for the future business success
- Formulate a business strategy that suits the needs and visions of your organization
- Explain why managers too often formulate sub-optimal strategies
- Extrapolate measures to optimize current business strategies

Workload: 2-4 hours  per week.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 2 of 4 in the

Strategic Management and Innovation Specialization

Approx. 16 hours to complete

English

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Skills you will gain

Strategic Management
Decision-Making
Strategic Thinking
Business Strategy

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 4 in the

Strategic Management and Innovation Specialization

Approx. 16 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.43/5 (100 Ratings)

Marcus Møller Larsen

Assistant Professor, Strategic Management and Globalization

Department of Strategic Management and Globalization

32,259 Learners

2 Courses

Offered by

Copenhagen Business School

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Syllabus - What you will learn from this course

Content Rating96%(9,671 ratings)

Week1

Week 1

1 hour to complete

Introducing strategy formulation

1 hour to complete

3 videos (Total 14 min), 2 readings, 1 quiz

Week2

Week 2

4 hours to complete

Industry analysis

4 hours to complete

7 videos (Total 25 min), 7 readings, 4 quizzes

7 videos

Vestas and the wind turbine industry4mBusiness environment4mCompetition from substitutes3mThreat of entry3mRivalry between established competitors2mBargaining power of buyers3mBargaining power of suppliers2m

7 readings

Vestas Wind Turbines10mAviation trends10mThe cost of energy10mThe case of Suzlon10mThe threat from China?10mThe vulnerability of the wind turbine industry10mThe supplier's fault?10m

4 practice exercises

Attractiveness of the industry30mAviation trends30mIndustry attractiveness30mIndustry analysis30m

Week3

Week 3

4 hours to complete

Resources and capabilities

4 hours to complete

5 videos (Total 22 min), 6 readings, 5 quizzes

5 videos

ECCO and the production of shoes5mThe relationship between resources and competitive advantage4mFirm resources5mOrganizational capabilities3mSustaining competitive advantage through resources and capabilities3m

6 readings

ECCO's leather tanneries10mThe resource based view10mMicrosoft buying skype10mWhat would FC Barcelona be without Messi?10mHow firms view organizational capabilities?10mVRIO framework10m

5 practice exercises

ECCO's leather production30mMicrosoft and Skype30mLionel Messi30mTime for reflection30mResources and capabilities30m

Week4

Week 4

3 hours to complete

Global strategies and the multinational corporation

3 hours to complete

4 videos (Total 14 min), 4 readings, 4 quizzes

4 videos

Carlsberg in China2mDefining the multinational enterprise4mMotives for internationalization3mIntegration-responsiveness approach to global strategies3m

4 readings

Reflections of a CEO10mDefinitional problems?10mEast India Company and Google10mThe balance act between local and global forces10m

4 practice exercises

Doing business in China30mEast India Company and Google30mThe case of the global beer industry30mGlobal strategies and the multinational corporation30m

Reviews

4.5

286 reviews

5 stars
66.52%
4 stars
24.26%
3 stars
6.14%
2 stars
1.68%
1 star
1.38%

TOP REVIEWS FROM STRATEGY FORMULATION

by DOOct 4, 2016

Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.

by IWJan 14, 2019

Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.

by KTMar 28, 2016

I'm blown away by the content of this course and what I've learned. I took a strategy class before but the content in this one is so clear and well explained.

by DVMar 15, 2021

Strategy formulation by prof. Marcus is good. It captures important frameworks while formulating the strategy with some interesting examples.

View all reviews

About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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