The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
This course is part of the Strategic Management and Innovation Specialization
About this Course
Skills you will gain
- Strategic Management
- Strategic Thinking
- Business Strategy
Syllabus - What you will learn from this course
Introducing strategy formulation
Resources and capabilities
Global strategies and the multinational corporation
- 5 stars66.52%
- 4 stars24.26%
- 3 stars6.14%
- 2 stars1.68%
- 1 star1.38%
TOP REVIEWS FROM STRATEGY FORMULATION
Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
I'm blown away by the content of this course and what I've learned. I took a strategy class before but the content in this one is so clear and well explained.
Strategy formulation by prof. Marcus is good. It captures important frameworks while formulating the strategy with some interesting examples.
About the Strategic Management and Innovation Specialization
Frequently Asked Questions
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