The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
This course is part of the Strategic Management and Innovation Specialization
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Strategic Management and Innovation SpecializationCopenhagen Business SchoolAbout this Course
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Learner Career Outcomes
36%
started a new career after completing these courses
30%
got a tangible career benefit from this course
13%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
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Course 2 of 4 in the
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Approx. 16 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Romanian
Skills you will gain
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
Learner Career Outcomes
36%
started a new career after completing these courses
30%
got a tangible career benefit from this course
13%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 16 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Romanian
Offered by
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Syllabus - What you will learn from this course
1 hour to complete
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
1 hour to complete
3 videos (Total 14 min), 2 readings, 1 quiz
4 hours to complete
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
4 hours to complete
7 videos (Total 25 min), 7 readings, 4 quizzes
4 hours to complete
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
4 hours to complete
5 videos (Total 22 min), 6 readings, 5 quizzes
3 hours to complete
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
3 hours to complete
4 videos (Total 14 min), 4 readings, 4 quizzes
Reviews
TOP REVIEWS FROM STRATEGY FORMULATION
by CUFeb 11, 2021
Good, well structured and clear course on strategy formulation. The final project is very similar to the previous case, and it makes it less interesting, but good to prove all acquired knowledge
by DIAug 2, 2020
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
by IWJan 14, 2019
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
by SRFeb 24, 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
About the Strategic Management and Innovation Specialization
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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