About this Course

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Learner Career Outcomes

42%

started a new career after completing these courses

35%

got a tangible career benefit from this course

15%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English, Romanian

Skills you will gain

Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy

Learner Career Outcomes

42%

started a new career after completing these courses

35%

got a tangible career benefit from this course

15%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 3 hours/week...

English

Subtitles: English, Romanian

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(7,142 ratings)Info
Week
1

Week 1

1 hour to complete

Introducing strategy formulation

1 hour to complete
3 videos (Total 14 min), 2 readings, 1 quiz
3 videos
Defining business strategy6m
Competitive advantage3m
2 readings
Discussion forum10m
Strategy plans10m
1 practice exercise
Strategy formulation8m
Week
2

Week 2

2 hours to complete

Industry analysis

2 hours to complete
7 videos (Total 25 min), 7 readings, 4 quizzes
7 videos
Business environment4m
Competition from substitutes3m
Threat of entry3m
Rivalry between established competitors2m
Bargaining power of buyers3m
Bargaining power of suppliers2m
7 readings
Vestas Wind Turbines10m
Aviation trends10m
The cost of energy10m
The case of Suzlon10m
The threat from China?10m
The vulnerability of the wind turbine industry10m
The supplier's fault?10m
4 practice exercises
Attractiveness of the industry2m
Aviation trends2m
Industry attractiveness2m
Industry analysis10m
Week
3

Week 3

2 hours to complete

Resources and capabilities

2 hours to complete
5 videos (Total 22 min), 6 readings, 5 quizzes
5 videos
The relationship between resources and competitive advantage4m
Firm resources5m
Organizational capabilities3m
Sustaining competitive advantage through resources and capabilities3m
6 readings
ECCO's leather tanneries10m
The resource based view10m
Microsoft buying skype10m
What would FC Barcelona be without Messi?10m
How firms view organizational capabilities?10m
VRIO framework10m
5 practice exercises
ECCO's leather production2m
Microsoft and Skype2m
Lionel Messi2m
Time for reflection2m
Resources and capabilities10m
Week
4

Week 4

1 hour to complete

Global strategies and the multinational corporation

1 hour to complete
4 videos (Total 14 min), 4 readings, 4 quizzes
4 videos
Defining the multinational enterprise4m
Motives for internationalization3m
Integration-responsiveness approach to global strategies3m
4 readings
Reflections of a CEO10m
Definitional problems?10m
East India Company and Google10m
The balance act between local and global forces10m
4 practice exercises
Doing business in China2m
East India Company and Google6m
The case of the global beer industry2m
Global strategies and the multinational corporation10m
4.5
190 ReviewsChevron Right

Top reviews from Strategy Formulation

By BMar 23rd 2017

Second part of the specialization, this course will talk about Strategy Formulation. Like the first course, it's clear, concese with a final exam that lead us slowly to the the capstone project.

By IWJan 15th 2019

Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.

Instructor

Instructor rating4.57/5 (9 Ratings)Info
Image of instructor, Marcus Møller Larsen

Marcus Møller Larsen 

Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization
18,451 Learners
2 Courses

Offered by

Copenhagen Business School logo

Copenhagen Business School

About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.