About this Course

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Learner Career Outcomes

42%

started a new career after completing these courses

35%

got a tangible career benefit from this course

15%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 16 hours to complete
English
Subtitles: English, Romanian

Skills you will gain

Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy

Learner Career Outcomes

42%

started a new career after completing these courses

35%

got a tangible career benefit from this course

15%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 16 hours to complete
English
Subtitles: English, Romanian

Offered by

Placeholder

Copenhagen Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(8,424 ratings)Info
Week
1

Week 1

1 hour to complete

Introducing strategy formulation

1 hour to complete
3 videos (Total 14 min), 2 readings, 1 quiz
3 videos
Defining business strategy6m
Competitive advantage3m
2 readings
Discussion forum10m
Strategy plans10m
1 practice exercise
Strategy formulation30m
Week
2

Week 2

4 hours to complete

Industry analysis

4 hours to complete
7 videos (Total 25 min), 7 readings, 4 quizzes
7 videos
Business environment4m
Competition from substitutes3m
Threat of entry3m
Rivalry between established competitors2m
Bargaining power of buyers3m
Bargaining power of suppliers2m
7 readings
Vestas Wind Turbines10m
Aviation trends10m
The cost of energy10m
The case of Suzlon10m
The threat from China?10m
The vulnerability of the wind turbine industry10m
The supplier's fault?10m
4 practice exercises
Attractiveness of the industry30m
Aviation trends30m
Industry attractiveness30m
Industry analysis30m
Week
3

Week 3

4 hours to complete

Resources and capabilities

4 hours to complete
5 videos (Total 22 min), 6 readings, 5 quizzes
5 videos
The relationship between resources and competitive advantage4m
Firm resources5m
Organizational capabilities3m
Sustaining competitive advantage through resources and capabilities3m
6 readings
ECCO's leather tanneries10m
The resource based view10m
Microsoft buying skype10m
What would FC Barcelona be without Messi?10m
How firms view organizational capabilities?10m
VRIO framework10m
5 practice exercises
ECCO's leather production30m
Microsoft and Skype30m
Lionel Messi30m
Time for reflection30m
Resources and capabilities30m
Week
4

Week 4

3 hours to complete

Global strategies and the multinational corporation

3 hours to complete
4 videos (Total 14 min), 4 readings, 4 quizzes
4 videos
Defining the multinational enterprise4m
Motives for internationalization3m
Integration-responsiveness approach to global strategies3m
4 readings
Reflections of a CEO10m
Definitional problems?10m
East India Company and Google10m
The balance act between local and global forces10m
4 practice exercises
Doing business in China30m
East India Company and Google30m
The case of the global beer industry30m
Global strategies and the multinational corporation30m

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About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

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