Fundação Instituto de Administração

Introduction to Strategy

This course is part of multiple programs.

Taught in English

Edson Ito

Instructor: Edson Ito

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand a business scenario

  • Use strategic tools

  • Identify another player’s strategy

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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  • Earn a shareable career certificate
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There are 5 modules in this course

This week's goal is to introduce the concept of strategy. We will discuss how strategy is an ancient concept, whose basic principles are the same since ancient times until today. We present the mission, vision, and values and describe the importance of understanding the external environment in which the company is inserted.

What's included

10 videos5 readings1 quiz1 peer review

In this week we will discuss the internal analysis techniques, that is, the activities directly and indirectly related to the company's purpose, and the VRIO technique, which helps us understand which of the internal resources determine the sources of competitive advantage.

What's included

5 videos3 readings1 quiz

This week is dedicated to the study of the SWOT - TOWS technique, which allows you to identify how to use internal resources (both strengths and weaknesses) to deal with the opportunities and threats generated by the external environment. The student will realize that this technique is different from the traditional SWOT technique.

What's included

4 videos1 reading1 quiz

Week 4 is dedicated to the discussion of Strategic monitoring techniques. Strategic monitoring is important because macro-environment variables change frequently. Therefore, it is important to use a professional system to identify changes, understand what they mean and how they affect the company's business.

What's included

7 videos4 readings1 quiz1 discussion prompt

Week 5 is dedicated to the study of generic strategies, as presented by Porter. A generic strategy is a way for the company to position itself within the industry, and each of the generic strategies indicates how to use company elements to avoid direct competition against other companies that use other generic strategies.

What's included

6 videos3 readings1 quiz1 discussion prompt

Instructor

Edson Ito
Fundação Instituto de Administração
4 Courses15,605 learners

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