Introduction to Strategy

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Introduction to Strategy

This course is part of multiple programs.

Instructor: Edson Ito

1,737 already enrolled

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand a business scenario
Use strategic tools
Identify another player’s strategy

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

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There are 5 modules in this course

This course was developed for professionals from any area who wish to improve their knowledge of strategy and who intend to apply this knowledge to their personal and professional life.

The art and science of strategy is important because it offers tools to support decision making in volatile, uncertain, chaotic, and ambiguous scenarios. As a strategist, you will need to make decisions with information incomplete and often contradictory. The lack of access to information can be partially addressed with the analysis techniques that you will learn in this course. This course will be focused and will offer some of the most important tools for the elaboration of the strategy and will develop your ability to use them.

This week's goal is to introduce the concept of strategy. We will discuss how strategy is an ancient concept, whose basic principles are the same since ancient times until today. We present the mission, vision, and values and describe the importance of understanding the external environment in which the company is inserted.

What's included

10 videos5 readings1 assignment1 peer review

10 videos Total 172 minutes

Introduction to the Course 6 minutes
Course Organization 5 minutes
Strategy Concept 12 minutes
Mission, Vision, and Values 10 minutes
Elements of Strategy 13 minutes
External Analysis: STEP 11 minutes
External Analysis: 5 Forces 32 minutes
Online Education post-COVID 8 minutes
Analysis Step-by-Step 13 minutes
Recording of Introduction to Strategy Live Session on 21-11-11 20:07:49 [03:45] 64 minutes

5 readings Total 170 minutes

Syllabus 10 minutes
What is Strategy? 60 minutes
Mission, Vision, and Values 30 minutes
STEP, PEST or PESTEL analysis 30 minutes
The five competitive forces that shape strategy 40 minutes

1 assignment Total 25 minutes

Practice quiz: Introduction to Strategy 25 minutes

1 peer review Total 180 minutes

Strategy and its shaping forces 180 minutes

In this week we will discuss the internal analysis techniques, that is, the activities directly and indirectly related to the company's purpose, and the VRIO technique, which helps us understand which of the internal resources determine the sources of competitive advantage.

What's included

5 videos3 readings1 assignment

5 videos Total 38 minutes

Internal Analysis - Introduction 2 minutes
Internal Analysis 15 minutes
Value Chain Analysis: Primary Activities 5 minutes
Value Chain Analysis: Secondary Activities 8 minutes
VRIO Analysis 9 minutes

3 readings Total 90 minutes

Internal Analysis 15 minutes
How to map your industry's profit pool 30 minutes
VRIO Analysis 45 minutes

1 assignment Total 25 minutes

Practice quiz: Internal Analysis 25 minutes

This week is dedicated to the study of the SWOT - TOWS technique, which allows you to identify how to use internal resources (both strengths and weaknesses) to deal with the opportunities and threats generated by the external environment. The student will realize that this technique is different from the traditional SWOT technique.

What's included

4 videos1 reading1 assignment

Week 4 is dedicated to the discussion of Strategic monitoring techniques. Strategic monitoring is important because macro-environment variables change frequently. Therefore, it is important to use a professional system to identify changes, understand what they mean and how they affect the company's business.

What's included

7 videos4 readings1 assignment1 discussion prompt

7 videos Total 179 minutes

Strategic Monitoring - Introduction 1 minute
Strategic Monitoring 9 minutes
Industry Drivers 7 minutes
Surprise Avoidance 6 minutes
Response and Adaptation 3 minutes
Recording of Introduction to Strategy Live Session on 21-12-02 20:08:48 [05:04] 65 minutes
Recording of Live Session - Introduction to Strategy on 22-11-23 12:05:27 [27:10] 87 minutes

4 readings Total 145 minutes

Strategic Monitoring 30 minutes
The next normal arrives: Trends that will define 2021—and beyond 30 minutes
Anticipating disruptive innovation 45 minutes
Leadership and Decision-Making 40 minutes

1 assignment Total 25 minutes

Practice quiz: Strategic Monitoring 25 minutes

1 discussion prompt Total 10 minutes

Strategic monitoring system 10 minutes

Week 5 is dedicated to the study of generic strategies, as presented by Porter. A generic strategy is a way for the company to position itself within the industry, and each of the generic strategies indicates how to use company elements to avoid direct competition against other companies that use other generic strategies.

What's included

6 videos3 readings1 assignment1 discussion prompt

6 videos Total 29 minutes

On Generic Strategies - Introduction 1 minute
On Generic Strategies 4 minutes
Cost Leadership 8 minutes
Differentiation 4 minutes
Focus 10 minutes
Have a Nice Journey 1 minute

3 readings Total 90 minutes

Porter's Generic Strategies 40 minutes
Analytical toolkit 40 minutes
Staff-graded assignment instructions 10 minutes

1 assignment Total 25 minutes

Practice quiz: Generic strategies 25 minutes

1 discussion prompt Total 10 minutes

What is your company's generic strategy? 10 minutes

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Instructor

Edson Ito

Fundação Instituto de Administração

4 Courses 22,837 learners

Offered by

Fundação Instituto de Administração

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