This course is part of the Strategic Management and Innovation Specialization

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Nicolai Pogrebnyakov

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Strategic Management and Innovation SpecializationCopenhagen Business School

About this Course

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Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.

After completing this course, you'll be able to:
- Create objectives and goals to guide strategy implementation
- Identify organizational structures that fit particular strategies
- Understand how to leverage company culture in implementation
- Describe how to communicate the strategy so that the organization "gets" it
- Detect and mitigate risks to implementation

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Strategic Management and Innovation Specialization

Approx. 19 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Romanian

Skills you will gain

Strategic Management
Strategy Implementation
Performance Management
Strategic Planning

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Strategic Management and Innovation Specialization

Approx. 19 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Romanian

Instructor

Instructor rating

4.62/5 (40 Ratings)

Nicolai Pogrebnyakov

Associate Professor

Department of International Economics and Management

24,367 Learners

2 Courses

Offered by

Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Syllabus - What you will learn from this course

Content Rating96%(6,001 ratings)

Week

Week 1

3 hours to complete

Course Intro. Translating Strategy Into Goals and Metrics

In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.

3 hours to complete

5 videos (Total 26 min), 4 readings, 2 quizzes

Week

Week 2

3 hours to complete

Aligning Strategy and Organizational Structure

The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.

3 hours to complete

16 videos (Total 25 min), 5 readings, 3 quizzes

16 videos

Module Intro51s

Lesson 1 Intro44s

Mechanistic and Organic Structures1m

Relationship of Structure and Strategy1m

Dimensions of Structure3m

Lesson 2 Intro41s

Functional Structure1m

Divisional Structure1m

Matrix Structure1m

Network Structure1m

Lesson 3 Intro31s

Choosing Business Unit Structure Based on Strategic Objectives1m

Autonomous Units3m

Ambidexterity1m

Detecting and Reacting to Change2m

Module Conclusion1m

5 readings

Virgin vs. Apple10m

Structure and Strategy at Toyota10m

Flat Structures10m

Ambidexterity10m

Module 2 Slides10m

3 practice exercises

Why Structure Matters in Strategy Implementation30m

Structuring the Organization30m

Structuring Business Units30m

Week

Week 3

4 hours to complete

Communicating the Strategy within the Organization

Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.

4 hours to complete

12 videos (Total 20 min), 7 readings, 3 quizzes

12 videos

Module Intro47s

Lesson 1 Intro53s

What to Communicate1m

How to Communicate3m

Strategic Consensus1m

Lesson 2 Intro18s

Horizontal Communication1m

Collaboration and Self-Organizing Teams2m

Lesson 3 Intro49s

Tools for Upward Communication1m

Making the Organization Comfortable with Sharing Bad News2m

Organizational Learning2m

7 readings

Stephen Elop's "Burning Platform" Memo10m

All-Hands Meetings at Zappos10m

Collaboration at Cisco10m

Collaboration at Pixar10m

Self-Organizing Teams10m

Collaboration and Upwards Communication at Google10m

Module 3 Slides10m

3 practice exercises

Vertical Communication of Strategy30m

Horizontal Communication and Collaboration30m

Communicating Upwards30m

Week

Week 4

3 hours to complete

Managing Resistance and Other Implementation Risks

Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.

3 hours to complete

8 videos (Total 21 min), 4 readings, 2 quizzes

8 videos

Module Intro27s

Lesson 1 Intro43s

Causes of Resistance3m

Managing Resistance4m

Models for Implementing a New Initiative2m

Lesson 2 Intro38s

Identifying Risks5m

Planning for Mitigation of Risks2m

4 readings

Challenging Resistance to Change10m

Samsung's New Strategy, 201110m

Uber in France, Summer 201510m

Module 4 Slides10m

2 practice exercises

Identifying and Managing Resistance to Change30m

Managing Other Risks to Implementation30m

Reviews

4.6

170 reviews

5 stars
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4.24%
2 stars
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1 star
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TOP REVIEWS FROM STRATEGY IMPLEMENTATION

by PSAug 11, 2018

Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.

by AAJun 18, 2020

Of all the courses in the specilization, this would be the winner of them all. Clear explanation and well combined course. The parts of strategy implementation is just intresting.

by BBFeb 3, 2016

Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!

by VUFeb 27, 2020

The course provided excellent insights for implementing strategies in an ever changing environment. It was concise with examples of existing industries and well delivered.

View all reviews

About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Frequently Asked Questions

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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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Strategy Implementation

About this Course

Skills you will gain