Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.
After completing this course, you'll be able to:
- Create objectives and goals to guide strategy implementation
- Identify organizational structures that fit particular strategies
- Understand how to leverage company culture in implementation
- Describe how to communicate the strategy so that the organization "gets" it
- Detect and mitigate risks to implementation
This course is part of the Strategic Management and Innovation Specialization
Strategy Implementation
Offered By
About this Course
4.7
556 ratings
Skills you will gain
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Syllabus - What you will learn from this course
Week
12 hours to complete
Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
5 videos (Total 26 min), 4 readings, 2 quizzes
5 videos
Performance Management Systems2m
Balanced Scorecard6m
OKR3m
Objectives and Measures6m
4 readings
Samsung and Apple in China, 201310m
Metrics at Nonprofits10m
Metrics at Zappos10m
Module 1 Slides10m
2 practice exercises
Introduction6m
Performance Management Systems10m
Week
22 hours to complete
Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
16 videos (Total 25 min), 5 readings, 3 quizzes
16 videos
Module Intro51s
Lesson 1 Intro44s
Mechanistic and Organic Structures1m
Relationship of Structure and Strategy1m
Dimensions of Structure3m
Lesson 2 Intro41s
Functional Structure1m
Divisional Structure1m
Matrix Structure1m
Network Structure1m
Lesson 3 Intro31s
Choosing Business Unit Structure Based on Strategic Objectives1m
Autonomous Units3m
Ambidexterity1m
Detecting and Reacting to Change2m
Module Conclusion1m
5 readings
Virgin vs. Apple10m
Structure and Strategy at Toyota10m
Flat Structures10m
Ambidexterity10m
Module 2 Slides10m
3 practice exercises
Why Structure Matters in Strategy Implementation10m
Structuring the Organization10m
Structuring Business Units10m
Week
32 hours to complete
Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
12 videos (Total 20 min), 7 readings, 3 quizzes
12 videos
Module Intro47s
Lesson 1 Intro53s
What to Communicate1m
How to Communicate3m
Strategic Consensus1m
Lesson 2 Intro18s
Horizontal Communication1m
Collaboration and Self-Organizing Teams2m
Lesson 3 Intro49s
Tools for Upward Communication1m
Making the Organization Comfortable with Sharing Bad News2m
Organizational Learning2m
7 readings
Stephen Elop's "Burning Platform" Memo10m
All-Hands Meetings at Zappos10m
Collaboration at Cisco10m
Collaboration at Pixar10m
Self-Organizing Teams10m
Collaboration and Upwards Communication at Google10m
Module 3 Slides10m
3 practice exercises
Vertical Communication of Strategy10m
Horizontal Communication and Collaboration10m
Communicating Upwards10m
Week
42 hours to complete
Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
8 videos (Total 21 min), 4 readings, 2 quizzes
8 videos
Module Intro27s
Lesson 1 Intro43s
Causes of Resistance3m
Managing Resistance4m
Models for Implementing a New Initiative2m
Lesson 2 Intro38s
Identifying Risks5m
Planning for Mitigation of Risks2m
4 readings
Challenging Resistance to Change10m
Samsung's New Strategy, 201110m
Uber in France, Summer 201510m
Module 4 Slides10m
2 practice exercises
Identifying and Managing Resistance to Change10m
Managing Other Risks to Implementation10m
4.7
107 Reviews67%
started a new career after completing these courses
31%
got a tangible career benefit from this course
14%
got a pay increase or promotion
Top Reviews
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.
Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!
Instructor
Nicolai Pogrebnyakov
Associate ProfessorDepartment of International Economics and Management
About Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
About the Strategic Management and Innovation Specialization
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
Coursera provides universal access to the world’s best education,
partnering with top universities and organizations to offer courses online.
© 2019 Coursera Inc. All rights reserved.
