Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
This course is part of the Strategic Management and Innovation Specialization
Offered By
Strategic Management and Innovation SpecializationCopenhagen Business SchoolAbout this Course
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Learner Career Outcomes
67%
started a new career after completing these courses
28%
got a tangible career benefit from this course
12%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: English, Romanian
Skills you will gain
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Learner Career Outcomes
67%
started a new career after completing these courses
28%
got a tangible career benefit from this course
12%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: English, Romanian
Offered by
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Syllabus - What you will learn from this course
2 hours to complete
Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
2 hours to complete
5 videos (Total 26 min), 4 readings, 2 quizzes
5 videos
Performance Management Systems2m
Balanced Scorecard6m
OKR3m
Objectives and Measures6m
4 readings
Samsung and Apple in China, 201310m
Metrics at Nonprofits10m
Metrics at Zappos10m
Module 1 Slides10m
2 practice exercises
Introduction6m
Performance Management Systems10m
2 hours to complete
Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
2 hours to complete
16 videos (Total 25 min), 5 readings, 3 quizzes
16 videos
Module Intro51s
Lesson 1 Intro44s
Mechanistic and Organic Structures1m
Relationship of Structure and Strategy1m
Dimensions of Structure3m
Lesson 2 Intro41s
Functional Structure1m
Divisional Structure1m
Matrix Structure1m
Network Structure1m
Lesson 3 Intro31s
Choosing Business Unit Structure Based on Strategic Objectives1m
Autonomous Units3m
Ambidexterity1m
Detecting and Reacting to Change2m
Module Conclusion1m
5 readings
Virgin vs. Apple10m
Structure and Strategy at Toyota10m
Flat Structures10m
Ambidexterity10m
Module 2 Slides10m
3 practice exercises
Why Structure Matters in Strategy Implementation10m
Structuring the Organization10m
Structuring Business Units10m
2 hours to complete
Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
2 hours to complete
12 videos (Total 20 min), 7 readings, 3 quizzes
12 videos
Module Intro47s
Lesson 1 Intro53s
What to Communicate1m
How to Communicate3m
Strategic Consensus1m
Lesson 2 Intro18s
Horizontal Communication1m
Collaboration and Self-Organizing Teams2m
Lesson 3 Intro49s
Tools for Upward Communication1m
Making the Organization Comfortable with Sharing Bad News2m
Organizational Learning2m
7 readings
Stephen Elop's "Burning Platform" Memo10m
All-Hands Meetings at Zappos10m
Collaboration at Cisco10m
Collaboration at Pixar10m
Self-Organizing Teams10m
Collaboration and Upwards Communication at Google10m
Module 3 Slides10m
3 practice exercises
Vertical Communication of Strategy10m
Horizontal Communication and Collaboration10m
Communicating Upwards10m
2 hours to complete
Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
2 hours to complete
8 videos (Total 21 min), 4 readings, 2 quizzes
8 videos
Module Intro27s
Lesson 1 Intro43s
Causes of Resistance3m
Managing Resistance4m
Models for Implementing a New Initiative2m
Lesson 2 Intro38s
Identifying Risks5m
Planning for Mitigation of Risks2m
4 readings
Challenging Resistance to Change10m
Samsung's New Strategy, 201110m
Uber in France, Summer 201510m
Module 4 Slides10m
2 practice exercises
Identifying and Managing Resistance to Change10m
Managing Other Risks to Implementation10m
About the Strategic Management and Innovation Specialization
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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