About this Course
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Approx. 12 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...


Subtitles: English, Vietnamese, Portuguese (Brazilian)

Skills you will gain

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...


Subtitles: English, Vietnamese, Portuguese (Brazilian)

Learners taking this Course are

  • Risk Managers
  • Chief Financial Officers (CFOs)
  • Business Developers
  • Executive Assistants
  • Operations Analysts

Syllabus - What you will learn from this course

5 minutes to complete

A 21st Century Approach to Business Strategy

2 videos (Total 5 min)
2 videos
Introduction to the Course3m
3 hours to complete

What is strategy? And why do we care about it?

10 videos (Total 39 min), 9 readings, 5 quizzes
10 videos
What Strategy Is...continued3m
What Strategy Is...more examples1m
What Strategy Is...Still More1m
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9m
Strategy's Most Famous Thought Leader: Michael Porter1m
The Main Ideas in Porter's "What is Strategy?"3m
Criticisms of Porter's Strategy as Position Approach5m
The Alternative View: Strategy as Capability6m
9 readings
More on Embrace, Extend, and Extinguish10m
Apple iPod + iTunes and Yael Naim10m
Oldest McDonalds Video10m
A Strategic Ploy?10m
Summary of Mintzberg's Five Ps of Strategy10m
Prisoner's Dilemma Matrices10m
More on the Prisoner's Dilemma10m
Michael Porter's "What is Strategy?"10m
Mintzberg vs Porter10m
5 practice exercises
The Meanings of "Strategy"8m
Recognizing Strategic Situations4m
What do YOU think?2m
Which way do YOU lean?2m
Strategy as Position vs Capability8m
2 hours to complete

The Evolution of Strategy...Past Progress, Past Mistakes

5 videos (Total 42 min), 5 readings, 1 quiz
5 videos
Strategy, Scripted and Programmed9m
The BCG Matrix and Growth Curve11m
Strategy as Multi-faceted Analysis7m
What We Can Learn...4m
5 readings
The military antecedents of business strategy10m
Critiques of Strategic Planning10m
BCG's Big Ideas10m
Post Mortems for Porter's Approach?10m
Where the History of Business Strategy Leaves Us10m
1 practice exercise
Learning from the History of Business Strategy16m
2 hours to complete

Changing World, Changing Strategies

5 videos (Total 43 min), 5 readings, 1 quiz
5 videos
How Products, Services, and Work Now Move Easily Around the Globe10m
How the Competitive Game Shifts in a Globalized World6m
The World's Most Sophisticated Differentiation Strategies?11m
Aesthetics...the Last Frontier of Sustainable Advantage?7m
5 readings
Internet Growth, Shipping Traffic Growth10m
The Realities of the Globalised World10m
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10m
The Future of Competitive Strategy? The Example of Vipp10m
Hyper Competition and Hyper Differentiation Described10m
1 practice exercise
Strategic Implications of Changes in the World10m
3 hours to complete

Capstone Project Intro -- Strategy in a 21st Century Creative Company

5 videos (Total 11 min), 4 readings, 1 quiz
5 videos
e-Types execs explaining how they think about their business2m
A Major Controversy - At Stake: The Future and Soul of the Company4m
e-Types partners debating which design to present to TD1m
Questions We Ask You To Consider...1m
4 readings
Some Samples of e-Types Work10m
IMPORTANT Additional Details on Your Final Assignment10m
References and Additional Resources10m
One last thing...10m
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Top reviews from Strategic Management

By TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

By SSFeb 23rd 2019

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.



Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

About Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

About the Strategic Management and Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.