About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

Suggested: 12 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Entrepreneurs
  • Chief Executive Officers (CEOs)
  • Data Analysts
  • Business Analysts
  • Project Managers

What you will learn

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

Skills you will gain

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis
User
Learners taking this Course are
  • Entrepreneurs
  • Chief Executive Officers (CEOs)
  • Data Analysts
  • Business Analysts
  • Project Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

Suggested: 12 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

The importance of value for competitive strategy

5 videos (Total 24 min), 4 readings, 2 quizzes
5 videos
Week 1 outline1m
The nature of value7m
What is competitive strategy?9m
Week 1 - Habit Corner1m
4 readings
Course overview1m
Learning activities3m
Value and opportunity10m
Key elements of strategy10m
2 practice exercises
Recall30m
Week 1 Quiz1h
Week
2
2 hours to complete

Know your Customers and Competitors

3 videos (Total 20 min), 2 readings, 2 quizzes
3 videos
Customer analysis and segmentation8m
Competitor analysis9m
2 readings
Conducting customer analysis20m
Understanding competitor behaviour20m
2 practice exercises
Recall15m
Week 2 quiz1h
Week
3
2 hours to complete

Know your industry

3 videos (Total 19 min), 2 readings, 2 quizzes
3 videos
Know the forces that drive your industry9m
Macro-environmental factors7m
2 readings
Porter's five (5) forces20m
Global trends20m
2 practice exercises
Recall30m
Week 31h
Week
4
3 hours to complete

Know your competitive options

4 videos (Total 25 min), 3 readings, 2 quizzes
4 videos
Generic competitive strategies5m
Differentiation (+ Focus)6m
Cost Leadership (+ Focus)8m
3 readings
Strategic positioning20m
Differentiation strategies: A case study20m
Examples of cost leadership20m
2 practice exercises
Recall30m
Week 41h

Instructor

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

About Macquarie University

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

About the Strategising: Management for Global Competitive Advantage Specialization

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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