About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 21 hours to complete
English

What you will learn

  • Identifying the forces that shape competition for economic exchanges

  • Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Developing strategic options that are suitable, feasible, and acceptable

Skills you will gain

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 21 hours to complete
English

Offered by

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Macquarie University

Start working towards your Master's degree

This course is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

The importance of value for competitive strategy

4 hours to complete
5 videos (Total 24 min), 5 readings, 2 quizzes
Week
2

Week 2

4 hours to complete

Know your Customers and Competitors

4 hours to complete
3 videos (Total 20 min), 3 readings, 2 quizzes
Week
3

Week 3

4 hours to complete

Know your industry

4 hours to complete
3 videos (Total 19 min), 4 readings, 2 quizzes
Week
4

Week 4

2 hours to complete

Know your competitive options

2 hours to complete
4 videos (Total 25 min), 2 readings, 2 quizzes

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About the Strategising: Management for Global Competitive Advantage Specialization

Strategising: Management for Global Competitive Advantage

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