When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
By completing this course, learners will be able to analyze strategic foundations, apply policy structures, evaluate stakeholder roles, and develop effective vision and mission statements. They will also learn to formulate objectives, identify critical success factors, and utilize environmental mapping and profiling tools to align internal capabilities with external conditions.
This course benefits learners by building a practical and conceptual understanding of strategic management. It equips them with frameworks to interpret business ethos, integrate values with decisions, and differentiate among schools of thought in decision-making. Learners will gain the ability to adapt strategies using futuristic scenarios, apply metrics to measure performance, and design comprehensive organizational profiles.
What makes this course unique is its holistic approach—bridging theory with practical tools such as matrices, profiling methods, and visualization techniques. Instead of focusing only on abstract concepts, it combines strategic foundations with real-world applications, making it highly relevant for managers, entrepreneurs, and aspiring leaders seeking to strengthen their strategic planning and execution skills.
This module introduces the foundational concepts of strategic management, including the purpose of strategy, the role of business policy, and the significance of ethos and clarity in guiding organizational decisions. Learners gain insights into how policy structures, futuristic scenarios, and cultural values shape the strategic direction of businesses.
What's included
8 videos4 assignments
Show info about module content
8 videos•Total 72 minutes
Introduction to Strategic Management•12 minutes
Business Policy as a Corporate Function•6 minutes
Business Policy Matrix•12 minutes
Futuristic Scenarios•8 minutes
Genetics of Business Policy•12 minutes
Business Ethos Clarity•9 minutes
Professional Acquaintance•7 minutes
Raison Deter of Business Policy•7 minutes
4 assignments•Total 60 minutes
Introduction to Strategy•10 minutes
Policy Structures•10 minutes
Business Ethos and Clarity•10 minutes
Graded - Fundamentals of Strategic Management•30 minutes
Strategy and Decision Making
Module 2•2 hours to complete
Module details
This module explores the foundations of strategic thinking, the comprehension of strategy, and decision-making approaches across schools of thought. Learners examine competencies, capabilities, and variables that impact policy effectiveness while evaluating different perspectives on strategy.
What's included
10 videos4 assignments
Show info about module content
10 videos•Total 88 minutes
Output Metrix of Business Policy•8 minutes
Competence and Capability Specific•8 minutes
Variables Discourse on Business Policy•8 minutes
The Strategic Management Ethos•8 minutes
Comprehending Strategy•11 minutes
Defining and Enunciating Strategy•8 minutes
Various Operational Inches of Strategy•10 minutes
Strategic Decision Making Ethos•8 minutes
Strategic Decision Making Ethos Continue•8 minutes
School of Thoughts•12 minutes
4 assignments•Total 60 minutes
Strategic Foundations•10 minutes
Understanding Strategy•10 minutes
Decision Making & Schools of Thought•10 minutes
Graded - Strategy and Decision Making•30 minutes
Stakeholders and Visualization
Module 3•2 hours to complete
Module details
This module highlights the roles of stakeholders, consultants, and entrepreneurial entities in shaping strategic outcomes. It also emphasizes the importance of visualization tools and statements, including vision and mission, to communicate organizational direction effectively.
What's included
8 videos4 assignments
Show info about module content
8 videos•Total 71 minutes
Elastration•11 minutes
Entrepreneurial Entities•11 minutes
Explain the Stakeholder Roles•10 minutes
The Consultants•5 minutes
Introduction to Strategic Visualization•9 minutes
Vision Statement•9 minutes
Mission Statement•10 minutes
Mission Statement Continue•6 minutes
4 assignments•Total 60 minutes
Roles and Entities•10 minutes
Stakeholders and Consultants•10 minutes
Visualization and Statements•10 minutes
Graded - Stakeholders and Visualization•30 minutes
Objectives and Environmental Analysis
Module 4•5 hours to complete
Module details
This module focuses on setting business objectives, identifying issues, and analyzing environmental factors critical to strategy. Learners explore tools such as environmental mapping, profiling, and matrices to evaluate organizational capabilities and align them with external conditions.
Welcome to EDUCBA, a place where knowledge is limitless! We provide a wide selection of instructive and engaging programmes designed to empower students of all ages and experiences. From the convenience of your home, start a revolutionary educational experience with our cutting-edge technologies courses and experienced instructors.
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
14 reviews
5 stars
64.28%
4 stars
28.57%
3 stars
7.14%
2 stars
0%
1 star
0%
Showing 3 of 14
N
NJ
5·
Reviewed on Jan 6, 2026
This course is a strategic thinking accelerator. The combination of intellectual depth, contemporary relevance, and practical application is nearly perfect. Highly recommended.
S
SM
4·
Reviewed on Jan 2, 2026
This course shifted my perspective on organizational hierarchy and policy. I feel better equipped to contribute to board-level discussions. A very valuable professional investment.
D
DB
5·
Reviewed on Jan 8, 2026
The course effectively bridges academic strategy theories with modern business challenges and solutions.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.