Insper
Introdução ao Marketing Analítico
Insper

Introdução ao Marketing Analítico

Taught in Portuguese

49,965 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Carlos R. F. Bara
Danny Claro
Silvio Laban

Instructors: Carlos R. F. Bara

4.7

(778 reviews)

23 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

22 quizzes

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There are 7 modules in this course

Neste primeiro momento, apresentamos quais são os objetivos do curso, os recursos disponíveis e as dinâmicas propostas para estudo e avaliação do seu aprendizado. Após esse primeiro contato, espera-se que você esteja preparado para iniciar o curso!

What's included

1 video8 readings

Ao final desse módulo, espera-se que você esteja apto a entender o que é Marketing Analítico, como é aplicado e diferenciar suas principais técnicas.

What's included

7 videos2 readings3 quizzes

Ao final desse módulo, espera-se que você esteja apto a construir questionários para coletar dados sobre comportamento dos consumidores.

What's included

10 videos3 readings5 quizzes

Ao final desse módulo, espera-se que você esteja apto a formular hipóteses testáveis quantitativamente e analisar testes e modelos lineares.

What's included

11 videos9 readings4 quizzes

Ao final desse módulo, espera-se que você esteja apto a aplicar a técnica de segmentação com base em dados, analisar resultados e recomendar a formação de grupos homogêneos.

What's included

14 videos11 readings4 quizzes

Ao final desse módulo, espera-se que você esteja apto a desenvolver e analisar um instrumento para avaliação de posicionamento de marca.

What's included

10 videos4 readings5 quizzes

Agora, solicitamos que realize a Avaliação Final do Curso e verifique se alcançou os objetivos almejados.

What's included

1 video1 reading1 quiz

Instructors

Instructor ratings
4.6 (53 ratings)
Carlos R. F. Bara
Insper
1 Course49,965 learners
Danny Claro
Insper
1 Course49,965 learners
Silvio Laban
Insper
1 Course49,965 learners

Offered by

Insper

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 778

4.7

778 reviews

  • 5 stars

    75.35%

  • 4 stars

    21.69%

  • 3 stars

    2.05%

  • 2 stars

    0.64%

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    0.25%

WN
5

Reviewed on Apr 25, 2020

WB
5

Reviewed on Jul 22, 2019

PB
4

Reviewed on Oct 31, 2016

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