The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Marketing Channel
- Social Media
- Mobile Marketing
- Integrated Marketing Communications
Start working towards your Master's degree
Syllabus - What you will learn from this course
Course Overview and The Changing Landscape
Key Processes and Core Strategies
Smart and Social Media Channels
Mobile Media and Beyond the Screens
- 5 stars64.33%
- 4 stars22.11%
- 3 stars7.54%
- 2 stars3.38%
- 1 star2.62%
TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING PRINCIPLES
The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.
Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
About the Digital Marketing Specialization
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