Created by:  University of Illinois at Urbana-Champaign

  • Rhiannon Clifton

    Taught by:  Rhiannon Clifton, Program Director

    Charles H. Sandage Department of Advertising

  • Mike Yao

    Taught by:  Mike Yao, Associate Professor of Digital Media

    Charles H. Sandage Department of Advertising
Basic Info
Commitment4 weeks of study, 8-10 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
3.9 stars
Average User Rating 3.9See what learners said
Syllabus

FAQs
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Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Certificates

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Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Ratings and Reviews
Rated 3.9 out of 5 of 716 ratings

Highly engaging and informative

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

Great course. Learnt a lot about the Digital marketing Landscape and its relevance in today's fast paced digital World.

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.