About this Course

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Learner Career Outcomes

48%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 20 hours to complete
English

Skills you will gain

Digital MarketingMarketing ChannelSocial MediaMobile MarketingIntegrated Marketing Communications

Learner Career Outcomes

48%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 20 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

5 hours to complete

Course Overview and The Changing Landscape

5 hours to complete
10 videos (Total 67 min), 7 readings, 7 quizzes
Week
2

Week 2

4 hours to complete

Key Processes and Core Strategies

4 hours to complete
10 videos (Total 72 min), 2 readings, 7 quizzes
Week
3

Week 3

5 hours to complete

Smart and Social Media Channels

5 hours to complete
14 videos (Total 82 min), 3 readings, 7 quizzes
Week
4

Week 4

6 hours to complete

Mobile Media and Beyond the Screens

6 hours to complete
8 videos (Total 59 min), 3 readings, 8 quizzes

Reviews

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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