University of Illinois at Urbana-Champaign
Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign

Digital Media and Marketing Principles

This course is part of Digital Marketing Specialization

Taught in English

Some content may not be translated

Mike Yao

Instructor: Mike Yao

102,205 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.4

(2,841 reviews)

|

95%

Beginner level
No prior experience required
20 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

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Assessments

28 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(2,841 reviews)

|

95%

Beginner level
No prior experience required
20 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

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This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

In the orientation, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. In the first module, we will examine marketing as a process of communication, in which businesses and marketers attempt to deliver the right message to the right person at the right moment, and listen and respond to consumers’ feedback.

What's included

10 videos8 readings7 quizzes

In the second module, we will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific. We will first define digital media in a broad scope, and then elaborate on the ways in which digital media technologies impact the key processes and functions of marketing communication. 

What's included

10 videos2 readings7 quizzes

In the third module, we will start with an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing. Given the rapidly changing technological landscape and the vastly different business contexts in which these strategies are implemented, we will not focus on implementation and execution. Instead, this module aims to provide a conceptual understanding of the underlying principles of these marketing tactics. 

What's included

14 videos3 readings7 quizzes

In the 4th and the last module, you will first learn about mobile marketing strategies. We will discuss the impacts of digital technologies on other marketing channels beyond the screens. We will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies.

What's included

7 videos4 readings7 quizzes1 peer review1 plugin

Instructor

Instructor ratings
4.7 (422 ratings)
Mike Yao
University of Illinois at Urbana-Champaign
5 Courses176,835 learners

Offered by

Recommended if you're interested in Marketing

Get a head start on your degree

This course is part of the following degree programs offered by University of Illinois at Urbana-Champaign. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.

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4.4

2,841 reviews

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  • 3 stars

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  • 1 star

    2.56%

TM
5

Reviewed on Nov 6, 2020

BN
5

Reviewed on Nov 21, 2020

MR
4

Reviewed on May 20, 2016

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