This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
Offered By


Foundations of Marketing Practice for Non-Majors
University of North TexasAbout this Course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 6 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Market Analysis
- Marketing
- strategy
- Marketing Mix
- Market Segmentation
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 6 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
2 hours to complete
Module 1
2 hours to complete
3 videos (Total 8 min), 3 readings, 2 quizzes
2 hours to complete
Module 2
2 hours to complete
2 videos (Total 12 min), 1 reading, 2 quizzes
1 hour to complete
Module 3
1 hour to complete
2 videos (Total 10 min), 1 reading, 2 quizzes
2 hours to complete
Module 4
2 hours to complete
2 videos (Total 11 min), 1 reading, 2 quizzes
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
More questions? Visit the Learner Help Center.