This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
Foundations of Marketing Practice for Non-Majors
Foundations of Marketing Practice for Non-Majors
Instructor: Dexter Purnell
1,654 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(16 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
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Assessments
8 assignments
Taught in English
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There are 4 modules in this course
In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.
What's included
3 videos6 readings2 assignments
In this module, we will begin to learn about strategic-level marketing planning.
What's included
2 videos1 reading2 assignments
In this module, we will begin to learn more about the marketing environment and marketing research.
What's included
2 videos1 reading2 assignments
In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.
What's included
2 videos1 reading2 assignments
Instructor
Instructor ratings
4.6 (6 ratings)Offered by
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Prepare for a degree
Taking this course by University of North Texas may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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Frequently asked questions
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