University of North Texas
Foundations of Marketing Practice for Non-Majors
University of North Texas

Foundations of Marketing Practice for Non-Majors

Taught in English

Course

Gain insight into a topic and learn the fundamentals

Dexter Purnell

Instructor: Dexter Purnell

Beginner level
No prior experience required
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

8 quizzes

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There are 4 modules in this course

In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.

What's included

3 videos3 readings2 quizzes

In this module, we will begin to learn about strategic-level marketing planning.

What's included

2 videos1 reading2 quizzes

In this module, we will begin to learn more about the marketing environment and marketing research.

What's included

2 videos1 reading2 quizzes

In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.

What's included

2 videos1 reading2 quizzes

Instructor

Dexter Purnell
University of North Texas
3 Courses1,184 learners

Offered by

Recommended if you're interested in Marketing

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