Bachelor of Science in General Business

University of North Texas

Accredited diploma

Offered by University of North Texas

45 credit maximum

Applicants must have 45 or fewer transferable credits.

4 years

18+ hours of study/wk per course

100% online

Hands-on learning from anywhere, no travel required

$330 USD/ credit hour for most

Pursue a foundational business education with an emphasis on the development of real-world job skills in a flexible, hands-on program from an established leader in business learning.

Over the course of this program, you’ll prepare for your career by establishing a well-rounded understanding of all key areas of business, including economics, accounting, finance, business analytics, information systems, management, and marketing. You can also discover paid internship opportunities facilitated and supervised by UNT, or you can choose to bring in your own. And, through management and marketing courses, you’ll set yourself up for success in two high-demand areas of business. Given UNT’s 130-year history and its 75-years of experience in business education, you’re assured of receiving a world-class grounding in essential business skills.

Accredited by the Association to Advance Collegiate Schools of Business (AACSB) this business degree is intended for students with 45 or fewer transferable credit hours.

What makes this degree unique?

Gain an ideal mix of theoretical and applied skills. Combine theoretical concepts and practical applications across all areas of business—with special emphasis on management and marketing. You’ll engage in interactive group projects to refine your cross-functional collaboration ability. And, upon your graduation, you’ll have a strong credential showing you can perform a variety of professional roles.

Learn from faculty with decades of experience. Study with instructors who have advanced business-related degrees and substantial corporate backgrounds at leading global institutions. You can expect a world-class business education and a first-rate online experience because UNT ranks highly for many disciplines like accounting, management, and entrepreneurship.

Cultivate skills highly sought by companies. Hundreds of companies recruit UNT graduates every year as they seek employees with the right combination of theoretical and applied skills, and who possess both critical thinking and communication skills. As a graduate of this program, you'll be ideally positioned to pursue new roles in your field.

Prepare for advanced graduate-level programs. MBA programs often look for students with a strong background in a broad range of business course work. Through this program, you will achieve foundational knowledge in many areas of business including finance, business law, business analytics, information systems, and business communications, as well as marketing and management. Students interested in continuing their studies through UNT’s MBA program may be able to earn their graduate degree in just 36 credit hours instead of 48 credit hours.

Applications for the Fall 2023 cohort are now open. Classes will start in August 2023. Learn more

Application Deadline:

  • Application Priority Deadline (U.S. Students): July 1, 2023
  • Application Deadline (International Students): August 1, 2023

Admissions Requirements Deadline

  • August 1, 2023 for International Students
  • August 16, 2023 for U.S. Students

Upcoming Event:

Online Program Overview (International Students) | March 29 @ 10:30 am CT -Register now!

Online Program Overview (U.S. Students) | April 6 @ 6 pm CT -Register now!

Wondering if the BSGB is a good fit for you?

You can preview the learning experience by taking a stand-alone course from the University of North Texas. In Research Design: Inquiry and Discovery, you will learn about the essential skill of asking good questions. The course covers topics like the basis of human curiosity, development of questions, connections between questions and approaches to information gathering design, the differences between experimental and non-experimental designs, data analysis, and the ethics of inquiry projects. In Contemporary Biology, you will be introduced to biology as it applies to your everyday life. You will explore the interplay between science and self through a personalized case study of yourself and your environment.

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About the Program


You are guaranteed admission to UNT if you have over a 3.0 high school GPA. If you don’t meet the GPA requirement, you may be eligible for admission based on your high school ranking, test scores, or by individual review.

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Learn the latest business best practices with input from UNT’s industry partners and advisory board. As you advance through the curriculum, you'll have opportunities to apply your problem-solving skills through case studies and real-world challenges brought to you by UNT’s partnerships.

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Explore career options in professional development classes. Discuss career outcomes in advanced-level business courses. Gain career insights and tools as you near graduation. Plus, work with coaches through UNT’s career services.

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Student Experience

Connect with your community for group projects, virtual office hours, and optional learning sessions to practice teamwork and problem-solving. You'll also have time to go at your own pace as you build skills via independent projects.

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About the University

With internationally recognized degree programs led by world-class faculty, UNT is one of the nation's largest public research universities. Attend a Carnegie Tier One research university that advances creativity, progress, innovation, and entrepreneurship.

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Try a course

Enroll in a non-credit, open course today to get a taste of UNT’s degree programs on Coursera. These courses give you a preview of degree course topics and materials taught by the same instructors teaching in UNT’s degree programs, so you can decide if an online degree is right for you. While these courses do not provide credit toward your degree, your learning progress from readings and videos will be shared should you gain admission into a related UNT online degree program.

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Frequently Asked Questions

Coursera does not grant credit, and does not represent that any institution other than the degree granting institution will recognize the credit or credential awarded by the institution; the decision to grant, accept, or transfer credit is subject to the sole and absolute discretion of an educational institution.

We encourage you to investigate whether this degree meets your academic and/or professional needs before applying.