About this Course

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How do revolutions emerge without anyone expecting them?  How did social norms about same sex marriage change more rapidly than anyone anticipated?  Why do some social innovations take off with relative ease, while others struggle for years without spreading?  More generally, what are the forces that control the process of social evolution –from the fashions that we wear, to our beliefs about religious tolerance, to our ideas about the process of scientific discovery and the best ways to manage complex research organizations? 
The social world is complex and full of surprises. Our experiences and intuitions about the social world as individuals are often quite different from the behaviors that we observe emerging in large societies. Even minor changes to the structure of a social network - changes that are unobservable to individuals within those networks - can lead to radical shifts in the spread of new ideas and behaviors through a population. These “invisible” mathematical properties of social networks have powerful implications for the ways that teams solve problems, the social norms that are likely to emerge, and even the very future of our society.  

This course condenses the last decade of cutting-edge research on these topics into six modules.  Each module provides an in-depth look at a particular research puzzle -with a focus on agent-based models and network theories of social change -and provides an interactive computational model for you try out and to use for making your own explorations!  


Learning objectives - after this course, students will be able to...
- explain how computer models are used to study challenging social problems 
- describe how networks are used to represent the structure of social relationships 
- show how individual actions can lead to unintended collective behaviors
- provide concrete examples of how social networks can influence social change 
- discuss how diffusion processes can explain the growth social movements, changes in cultural norms, and the success of team problem solving

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 5 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 5 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.65/5 (76 Ratings)

Damon Centola

Professor of Communication, Sociology and Communication

12,036 Learners

1 Course

Syllabus - What you will learn from this course

Week1

Week 1

1 hour to complete

Course Introduction and Schelling's Segregation Model

This week will introduce students to agent-based modeling and social network theory. We will present one of the earliest and most famous agent-based models, Thomas Schelling’s model of segregation, which shows how segregation can emerge in a population even when people individually prefer diversity. This week will demonstrate this model both conceptually and with NetLogo, and illustrate how agent-based models can be used to demonstrate sufficient conditions for the emergence of social phenomena.

1 hour to complete

7 videos (Total 20 min)

Week2

Week 2

1 hour to complete

Diffusion in Small Worlds

This week will introduce students to social network theory and the “small worlds” paradox. We will introduce contagion models of diffusion, and discuss how network structure can impact the speed with which information spreads through a population. This week includes both high level conceptual overviews of social network theory, explaining how networks are used to represent complex social relationships, as well as technical descriptions of two basic types of networks.

1 hour to complete

7 videos (Total 25 min)

Week3

Week 3

1 hour to complete

Complex Contagions and the Weakness of Long Ties

This week will begin by discussing the limitations of simple disease-like models of social contagion, introducing the idea of “complex contagions” to model people’s frequent need for social reinforcement before spreading a piece of information or behavior. While simple contagions always spread faster as networks get smaller, this week will demonstrate the paradoxical nature of complex contagions, which can spread slower (or not at all!) in the smallest networks.

1 hour to complete

6 videos (Total 26 min)

Week4

Week 4

1 hour to complete

Emperor's Dilemma and the Spread of Unpopular Norms

How can behaviors become popular even when most people dislike them? This week will introduce a model based on the classic allegory by Hans Christian Anderson, “The Emperor’s New Clothes.” We will first provide a conceptual overview of the model, discussing the role of private versus public beliefs and the enforcement of social norms. We will then present this model in NetLogo, showing which conditions favor the spread of unpopular behaviors.

1 hour to complete

6 videos (Total 17 min)

Week5

Week 5

1 hour to complete

The Spontaneous Emergence of Conventions

This week will tackle another puzzle in social conventions: how can populations reach widely shared social conventions in the absence of any central organizing mechanism? We will begin by discussing classic explanations for the emergence of conventions, and why these explanations are insufficient to explain our social world. We will then discuss an agent-based model of conventions that builds on a model of local peer-to-peer coordination, and use NetLogo to show how local interactions can generate global convergence.

1 hour to complete

5 videos (Total 16 min), 1 reading, 1 quiz

Week6

Week 6

1 hour to complete

Problem Solving in Networks

How can you best organize a team to produce innovative solutions to complex problems? If people on the team can’t communicate, then they can’t share strategies, and won’t learn from each other’s success. But if they communicate too much, they’ll cluster around just a few ideas, and won’t explore the entire problem space. This week introduces an agent-based model of problem solving and shows how network structure can be used to navigate this classic exploration/exploitation trade-off.

1 hour to complete

7 videos (Total 31 min)

Reviews

4.6

94 reviews

5 stars
72.25%
4 stars
21.15%
3 stars
4.39%
2 stars
0.82%
1 star
1.37%

TOP REVIEWS FROM NETWORK DYNAMICS OF SOCIAL BEHAVIOR

by UDJun 16, 2022

This is one of the best courses I have taken on Coursera so far. Kudos to professors Damon and Joshua!

by MYApr 6, 2020

For me, from a non-mathematical background, it was an excellent introductory course. I wish it can paw the way for more in-depth exploration around the issue and advance steps.

by VGDec 9, 2019

This is an excellent introductory course. Highly recommended for students of social sciences.

by ALMar 20, 2020

I have never learned agent model in social network courses in graduate school. This course brings me up to date about the aggregate effects of unintended individual behaviors

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Network Dynamics of Social Behavior

Network Dynamics of Social Behavior

About this Course