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Promotional Materials Every Musician Needs

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Promotional Materials Every Musician Needs

This course is part of Musician’s Professional Toolbox: Your Portfolio Career Specialization

Instructor: Jeffrey Nytch

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.
Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.
Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.
Identify the key components and visual “feel” of a professional website.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd.

In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive cover letters, attractive websites, and engaging promotional videos, this course will walk you through the promotional materials you need to establish a strong and professional presence in the music industry. By mastering the art of creating compelling promotional materials, you can effectively showcase your talent, convey your unique brand identity, and leave a lasting impression on your target audience. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

Module details

In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.

What's included

2 videos4 readings1 assignment1 peer review3 discussion prompts

2 videosTotal 80 minutes

Resumes and CVs I: Types & Purposes47 minutes
Resumes and CVs II: Formatting33 minutes

4 readingsTotal 22 minutes

Course Updates and Accessibility Support1 minute
Welcome Musicians!1 minute
Assignments and Honors Track10 minutes
Angela Beeching, "12 ways to fine-tune your CV"10 minutes

1 assignmentTotal 30 minutes

Resumes and CVs30 minutes

1 peer reviewTotal 90 minutes

Musical Resume/CV Activity90 minutes

3 discussion promptsTotal 30 minutes

Meet Your Peers!10 minutes
General Discussion Board10 minutes
Transferrable Skills10 minutes

In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.

What's included

2 videos2 readings1 assignment1 peer review1 discussion prompt

2 videosTotal 35 minutes

Your Prose Bio18 minutes
Cover Letters18 minutes

2 readingsTotal 20 minutes

Harris, "Butt heads with the artist bio"10 minutes
Baer, "Here is the incredible cover letter Leonardo Da Vinci wrote in the 1480s"10 minutes

1 assignmentTotal 30 minutes

Cover Letters and Bios30 minutes

1 peer reviewTotal 90 minutes

Musical Biography or Cover Letter 90 minutes

1 discussion promptTotal 10 minutes

Musician Bios10 minutes

In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.