In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization
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About this Course
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.
Skills you will gain
- Marketing
- Email Communication
- Social Media
- Branding
- Entrepreneurship
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Defining Your Brand
Who is Your Market?
Marketing Channels and Strategies
Managing Your Online Presence
About the Musician’s Professional Toolbox: Your Portfolio Career Specialization

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