University of Colorado Boulder

Building Your Artistic Brand

Jeffrey Nytch

Instructor: Jeffrey Nytch

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the character of visual and audio materials that best capture the professional image you wish to project.

  • Use a variety of demographic and psychographic parameters to define your customer market and/or audience.

  • Identify marketing channels and how they are used to promote your brand and build your business.

  • Employ strategies for effective social media content.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from the first course in this specialization, "Strategies for Success in your Music Career".

What's included

3 videos3 readings1 quiz2 discussion prompts

In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.

What's included

2 videos1 reading1 quiz1 discussion prompt

In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.

What's included

3 videos1 quiz1 peer review1 discussion prompt

In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.

What's included

4 videos1 quiz1 peer review1 discussion prompt

Instructor

Jeffrey Nytch
University of Colorado Boulder
4 Courses1,746 learners

Offered by

Recommended if you're interested in Music and Art

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