Kickstart your journey with "Building Your Brand, Sustaining Growth, and Networking," the final course in the "Building Your Audience for Music Professionals" Specialization. This four-module course hones your ability to elevate your music brand, emphasizing sustainable growth, effective networking, and industry resilience.
Building Your Brand, Sustaining Growth and Networking
This course is part of Building Your Audience for Music Professionals Specialization
Recommended experience
What you'll learn
Know how to conduct research and identify potential partners
Create a partnership proposal with specific initiatives, allowing you to propose collaborations that mutually benefit audience growth.
Create a budget plan for a chosen audience expansion scenario.
Reflect on personal experiences of overcoming audience-building obstacles and identify confidence-boosting mantras or affirmations.
Skills you'll gain
Details to know
Add to your LinkedIn profile
April 2024
1 quiz, 5 assignments
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There are 4 modules in this course
This is week one of a course designed for you to learn how to harness the full potential of collaborations and partnerships in the music industry as a strategic audience-building tool. You'll explore how these connections extend beyond audience expansion, shaping one’s career trajectory. From internal artist collaborations to cross-industry partnerships, we'll cover various types, drawing insights from real-world successes. By examining inspiring examples, we'll highlight the impact and benefits different alliances bring to professionals and the industry. You’ll have a chance to identify potential partners, aligning these choices with your brand's ethos and career goals. Through various research approaches, you'll learn how to navigate the landscape of record labels, promoters, seminars, social media, and more.
What's included
7 videos6 readings1 quiz2 assignments1 peer review1 discussion prompt1 plugin
In this module, you will build upon the work that you did in the first module. This time you'll explore, once you have identified the collaborations, how you wish to engage in building strong and authentic relationships with your identified collaborators to help you grow your audience. Whether you are an artist or working with one, nurturing genuine connections in the music industry is crucial for success. Explore strategies, communication techniques, and case studies to guide you in establishing and maintaining meaningful partnerships. By the end of this module, you will be equipped with the knowledge and skills to connect with fellow professionals effectively and propose valuable collaborations for you and for them.
What's included
5 videos2 readings1 assignment1 peer review1 discussion prompt
In this module, you'll explore strategic budgeting for audience expansion in the music industry. From defining the importance of investments in audience growth to comparing budget-friendly strategies, this lesson will equip you with very basic financial considerations to help you navigate partnerships effectively. Discussion will revolve around the impact of advertisements on music discovery and how you can leverage this in your promotional campaigns. Furthermore, you'll explore digital marketing strategies and publicity's role in brand expansion. You'll be guided through creating a budget plan for an audience expansion initiative of your choice. By the end, you'll present a draft budget plan and justify your allocation strategies, enabling you to navigate audience expansion with fiscal prudence and strategic vision.
What's included
5 videos1 reading1 assignment1 peer review1 discussion prompt
In this final module, you’ll explore one of the most critical skills required to navigate the music industry - self-care. Self-care is key to sustaining resilience and motivation amidst tough industry demands. Through an exploration of a resilient mindset, backed by real-world examples of artists who triumphed despite setbacks, you'll gain insights into perseverance and determination strategies essential for long-term success. Additionally, this module shares techniques to bolster confidence and focus when facing challenges, complemented by expert advice on the virtue of patience in the pursuit of audience growth. Engaging activities encourage you to share personal experiences of overcoming audience-building obstacles. This module is a blueprint for nurturing the mental strength necessary to thrive in the dynamic landscape of the music industry.
What's included
4 videos2 readings1 assignment1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Music and Art
University of Colorado Boulder
Politecnico di Milano
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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