Google
Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea
Google

Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea

This course is part of Google Marketing Digital e E-Commerce Professional Certificate

Taught in Spanish

Google Career Certificates

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3,316 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(236 reviews)

|

99%

Beginner level
No prior experience required
26 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identificar estrategias comunes para fidelizar clientes en comercio electrónico

  • Administrar las relaciones con las y los clientes y medir su grado de satisfacción

  • Buscar, postularte y prepararte para entrevistas de trabajo

  • Crear un portafolio y/o un currículum para presentarlo en empresas

Details to know

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Assessments

21 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(236 reviews)

|

99%

Beginner level
No prior experience required
26 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Marketing Digital e E-Commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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There are 4 modules in this course

Conocerás la importancia de la fidelización en el comercio electrónico y aprenderás a crear relaciones sólidas con tus clientes. También descubrirás cómo medir su satisfacción. Luego, explorarás técnicas para retener a tus clientes, como los programas de fidelización, el remarketing dinámico y el seguimiento posterior a la compra.

What's included

9 videos6 readings3 quizzes1 plugin

Investigarás la manera de recopilar y analizar datos para una tienda en línea. Luego, descubrirás cómo usar los datos recopilados para mejorar las conversiones y aumentar las ventas. Además, aprenderás a identificar qué productos están funcionando bien y cuáles están teniendo un bajo rendimiento. Finalmente, descubrirás cómo mejorar el rendimiento del producto en función de los datos.

What's included

8 videos11 readings8 quizzes2 plugins

Participarás en una serie de actividades interactivas basadas en los conceptos explorados y las competencias adquiridas a lo largo del programa. También, explorarás algunas habilidades de preparación para los empleos, desarrollarás tu currículum vitae y te entrenarás en la realización de entrevistas laborales.

What's included

20 videos22 readings9 quizzes1 peer review3 discussion prompts

Repasarás lo que aprendiste a lo largo del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Explorarás recursos profesionales adicionales y reflexionarás sobre todo lo aprendido. Al final del programa, tendrás que compartir tus objetivos profesionales con otros/as estudiantes.

What's included

3 videos4 readings1 quiz1 discussion prompt1 plugin

Instructor

Instructor ratings
4.9 (47 ratings)
Google Career Certificates

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Google
324 Courses9,601,815 learners

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