Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
A lot of content does feel very dated. Dating back to early 2015 so I was not glad about this, but there are many concepts that are still useful.
By Rodrigo G L•
Very valuable and well presented content, but some concepts must be updated, because social media and the Google algorithm change very fast.
By Amy P•
The course material was useful, but I found the instructor to be a bit scattered and hard to follow at times.
By Suchithra P•
It really helped me understanding the social tactics and content optimisation to a much greater level.
By Scott S•
Good content but sort of boring. Would like to interactive leasons or skill tests.
By F M•
a great course to get started on Content Marketing also. Good learning experience.
By Marjan F•
this course is really interesting. I have got fascinating and useful lesson
By Aileene P•
Good course, but I don't like the peer to peer reviews of these courses.
By Marjolaine T•
Very usefull. Sometimes, I wish there was more precise examples or data.
By Christina T•
It was an interesting course and I gain a lot of insight regarding SEO
By Trevor S•
Would have liked some copies of the PowerPoint presentations
By Clare A M•
Very useful information, well explained and illustrated.
By simranjeet s•
Very good perspective for a beginner
By James T S•
Great content and ideas. Thank you.
By Atique A A•
good for learning SEO.
By Darío R•
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By Katja o•
While I think the teacher is an expert on the matter, this course what somewhat less structured and clear as the other courses in the specialisation. The teacher covered a range of topics, but didn't provide clear frameworks or structures for how to deal with different issues. I've done the three prior courses of SEO in the series and they were extremely clear and have a lot of valuable tools and frameworks to work with. I would also have appreciated some discussion again about metrics in this course - specifically related to content marketing.
By Spencer H•
"We're going to take what you learned to the next level" actually means "we're going to re-use the same slides and I'm going to tweak my wording a little bit." I get that Eric is kind of a celebrity in SEO and it's valuable to hear him discuss content and social media tactics, but I feel like his part could have been boiled down to 1 or 2 courses and someone else could have gone into depth with some tools to actually act on the theory. Buzzstream? SEMRush? I learned much more from the other instructor in the SEO specialization.
By Mary G•
Overall, this class had some good pointers and was informative but this whole series needs to be updated, since many of the articles Eric references were written more than 5 years ago. The links to his former company are broken, since his company was acquired, too. And using the Playboy & Red Bull partnership example is in poor taste in 2022. Danny MacAskill bikes around the Playboy mansion and the audience gets to see Playmates? I'm sure in 2022, someone could find better partnership examples.