Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
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The part about targeted advertisement seems outdated or does not fit from my point of view into white hat strategies. While in the video it is advised to gather mail addresses from various sources and to use them in a custom audience files for Facebook targeted ads, the this practice is not allowed in all countries (like Germany). Even in the terms of Facebook, check https://www.facebook.com/legal/terms/customaudience (first point). It simply requires that the persons on such lists have agreed (opt-in). It would not surprise me if this practice even would violate European data security laws and the law against unfair competition in Germany.
By Ilya I•
One piece of improvement is to stream line the peer graded assignment. I noticed a slight disconnect between the writing prompt and the grading rubric particularly around the implementation of metrics to track success of content improvement initiatives. What would be wrong to use the grading rubric as a baseline for the writing prompt that can be used as a guideline for student to follow when drafting his response. This would save a lot of back and forth between submitting a blank sheet of work in order to see how the grading is set up, then going back to adjust the original work to make it fit the grading sheet.
By Jacob H•
An insightful course but focuses on a broader scope than pure SEO, and some of those broader portions are somewhat shallow. As an experienced marketer I did not find I learnt a lot of new things from the Social Media parts of this course, though I recognize its role in SEO and Content Marketing.
By lovely A•
This was a fun, light course of the specialization. Some of the examples given were outdated, but the general ideastill came across. So, not as advanced as it claims to be, but still very helpful in viewing the overall picture of content marketing. Thank you.
By Giulio M•
Great, maybe a bit out of date (for example, the platform Vine doesn't exist anymore, Google+ has changed, there is no mention to Tik Tok...). But generally the course is well done, a bit easy in my opinion but with all the main principles.
By Wiebke H•
The course was well presented and I learnt a few interesting details. However, it was very broad and it is partly quite outdated with its material all dating from 2012-16.
By Laura R•
I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.
Great lectures on how Content marketing helps in delivering results in SEO. This course by Eric, an industry expert in SEO, his experiences and insights are a delight to hear.
By Naiv S•
I think needs an update, still talks about Google +, which makes you wonder if some of these strategies mentioned during the course are still in practice in 2021.
By Marta M•
Everything fine, but I feel a little bit lost all the time. Maybe something with course structure, but first time I was doing assignment with such unsure feeling.
The course is great and useful. The only demerit is you need to get peer grading while it takes quite awhile until u get one, while u need two to complete.
A lot of content does feel very dated. Dating back to early 2015 so I was not glad about this, but there are many concepts that are still useful.
By Rodrigo G L•
Very valuable and well presented content, but some concepts must be updated, because social media and the Google algorithm change very fast.