Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
By Christina T•
It was an interesting course and I gain a lot of insight regarding SEO
By Trevor S•
Would have liked some copies of the PowerPoint presentations
By Clare A M•
Very useful information, well explained and illustrated.
By simranjeet s•
Very good perspective for a beginner
By James T S•
Great content and ideas. Thank you.
By Atique A A•
good for learning SEO.
By Darío R•
By Eliseo J P•
By Ester M•
By Shanjai N•
By Ali m•
By Katja o•
While I think the teacher is an expert on the matter, this course what somewhat less structured and clear as the other courses in the specialisation. The teacher covered a range of topics, but didn't provide clear frameworks or structures for how to deal with different issues. I've done the three prior courses of SEO in the series and they were extremely clear and have a lot of valuable tools and frameworks to work with. I would also have appreciated some discussion again about metrics in this course - specifically related to content marketing.
By Spencer H•
"We're going to take what you learned to the next level" actually means "we're going to re-use the same slides and I'm going to tweak my wording a little bit." I get that Eric is kind of a celebrity in SEO and it's valuable to hear him discuss content and social media tactics, but I feel like his part could have been boiled down to 1 or 2 courses and someone else could have gone into depth with some tools to actually act on the theory. Buzzstream? SEMRush? I learned much more from the other instructor in the SEO specialization.
By Sirageldin E A•
Information wise, very useful course, but the assignments are not very well designed and the metrics seem arbitrary. Not to mention some outdated information that will only get worse as time goes by if the instructors do not add some notes or updates to inform learners about changes to the validity of some information.
By April B•
I enjoyed very much the SEO Fundamental course in this same set but ended up dropping this course. Even though I appreciate the instructor's clear knowledge on the subject, I found the teaching style difficult to follow and the information not especially advanced.
By Evan N•
There is some great information but this class is from 2015. SEO Has changed a lot since then. Pretty misleading. SOme information is still relevant but nothing you can't find out with some Google Searching on SEO
By Rebecca M•
The Course was Great! the major problem is that the peer evaluation has a glitch. it does not allow any students to review other's work. The only way to be reviewed or get reviewed is through the forums.
By Nyima S B•
This is a good course, with good info from its era, but it's outdated. Best practices from 2015 have evolved substantially since then. Hubspot's Content Marketing course is FAR more relevant in 2020.
By Andrea J E•
It explains the basics but now (2020) some stuff is really outdated so, some of the hecks or tactics are actually counterproductive.
By Jelena D•
Nice course, short and clear.
Some tools have to be paid in order to do the task well.
By PABLO A•
Some of the content is out of date.
By Chiara Z•
This course introduce you to some kind of good behaviours to apply to social media. But actually it is some kind of well manners that everybody should apply in social life. Of course it makes you aware that in both cases you should apply the same behaviour, but I found it a bit too logical...
By Carlos M R•
This course needs to be updated. They use examples of social networks that no longer exist like Vine (2016) and Google + (2019). Also, it is not really an advanced course, it is basic, ideal for people who have not had experience with content marketing or working on a news website.
By Merel V d B•
I did not find this course as good as the other parts of the specialisation. There were some interesting elements there but also a lot of redundancy. I don't feel like I now have all the tools I need to do a through, structured content marketing analysis.