About this Course
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Flexible deadlines

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Beginner Level

Approx. 22 hours to complete

Suggested: 7 weeks of study, 5-6 hours/week...

English

Subtitles: English

Skills you will gain

Venture CapitalFinanceCustomerEntrepreneurship

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 22 hours to complete

Suggested: 7 weeks of study, 5-6 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Introduction: Why this course?

1 video (Total 5 min), 5 readings
1 video
5 readings
0.2 Glossary10m
0.3 Course outcomes10m
0.4 Assignment before starting Module 110m
0.5 Get-to-know-each-other survey10m
0.6 Getting to know you survey responses10m
5 hours to complete

Module 1: Why taking venture capital is a bad idea

13 videos (Total 109 min), 1 reading, 1 quiz
13 videos
1.2 Introduction to Module 1, Part 2: John Mullins4m
1.3 A customer-funded success story - Thomas Knobel9m
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8m
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28m
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39m
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9m
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29m
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10m
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28m
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39m
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45m
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7m
1 reading
1.14 Optional reading10m
Week
2
4 hours to complete

Module 2: Matchmaker models

9 videos (Total 77 min), 1 reading, 1 quiz
9 videos
2.2 A matchmaker success story - Budgetplaces.com6m
2.3 A matchmaker failure story - ProFounder.6m
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10m
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9m
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28m
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9m
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8m
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9m
1 reading
2.10 Optional reading10m
Week
3
4 hours to complete

Module 3: Pay-in-advance models

9 videos (Total 75 min), 1 reading, 1 quiz
9 videos
3.2 A pay-in-advance success story - Funovation.6m
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9m
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7m
3.5 A pay-in-advance failure story - The Loot.10m
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17m
3.7 Celebrating kids' writing - Jon Smith Part 28m
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10m
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1 reading
3.9 Optional reading10m
Week
4
4 hours to complete

Module 4: Subscription models

11 videos (Total 84 min), 1 reading, 1 quiz
11 videos
4.2 Customer-funding winemakers - NakedWines.com8m
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7m
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9m
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7m
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7m
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9m
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8m
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4m
4.10 How not to do it: Lessons from failure.4m
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1 reading
4.12 Optional reading10m
4.7
98 ReviewsChevron Right

80%

got a tangible career benefit from this course

Top reviews from How to Finance and Grow Your Startup – Without VC

By KKMay 13th 2017

It was an amazing opportunity wherein we had a great chance to both learn about various customer funded models through interviews, guest talks and practice them through assignments in parallel

By HRJun 14th 2016

Excelent course, with great interviews. I am sorry I didn't get it 5 years ago. I would have saved hours and hours preparing for a VC, that I would have used to get customers.

Instructor

Avatar

John Mullins

Associate Professor of Management Practice
London Business School

About University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

About London Business School

London Business School was founded in 1964 and joined the University of London in 1965. London Business School is a leading global business school and is one of the few in the world to have the triple crown accreditation (AACSB, EQUIS, AMBA). The School was ranked the best business school in Europe for three years in a row (2014-2016) by the Financial Times and was ranked second in the world for Business and Management Studies in 2016 by the QS Rankings. The School offers post-graduate degrees and covers seven subject areas – Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour and Strategy and Entrepreneurship. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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