About this Course

54,491 recent views

Learner Career Outcomes

80%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 26 hours to complete
English
Subtitles: English

Skills you will gain

Venture CapitalFinanceCustomerEntrepreneurship

Learner Career Outcomes

80%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 26 hours to complete
English
Subtitles: English

Offered by

University of London logo

University of London

London Business School logo

London Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(12,568 ratings)Info
Week
1

Week 1

1 hour to complete

Introduction: Why this course?

1 hour to complete
1 video (Total 5 min), 5 readings
1 video
5 readings
0.2 Glossary10m
0.3 Course outcomes10m
0.4 Assignment before starting Module 110m
Get-to-know-each-other10m
0.6 Getting to know you survey responses10m
5 hours to complete

Module 1: Why taking venture capital is a bad idea

5 hours to complete
13 videos (Total 109 min), 1 reading, 1 quiz
13 videos
1.2 Introduction to Module 1, Part 2: John Mullins4m
1.3 A customer-funded success story - Thomas Knobel9m
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8m
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28m
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39m
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9m
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29m
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10m
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28m
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39m
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45m
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7m
1 reading
1.14 Optional reading10m
Week
2

Week 2

4 hours to complete

Module 2: Matchmaker models

4 hours to complete
9 videos (Total 77 min), 1 reading, 1 quiz
9 videos
2.2 A matchmaker success story - Budgetplaces.com6m
2.3 A matchmaker failure story - ProFounder.6m
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10m
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9m
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28m
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9m
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8m
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9m
1 reading
2.10 Optional reading10m
Week
3

Week 3

4 hours to complete

Module 3: Pay-in-advance models

4 hours to complete
9 videos (Total 75 min), 1 reading, 1 quiz
9 videos
3.2 A pay-in-advance success story - Funovation.6m
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9m
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7m
3.5 A pay-in-advance failure story - The Loot.10m
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17m
3.7 Celebrating kids' writing - Jon Smith Part 28m
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10m
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1 reading
3.9 Optional reading10m
Week
4

Week 4

4 hours to complete

Module 4: Subscription models

4 hours to complete
11 videos (Total 84 min), 1 reading, 1 quiz
11 videos
4.2 Customer-funding winemakers - NakedWines.com8m
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7m
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9m
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7m
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7m
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9m
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8m
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4m
4.10 How not to do it: Lessons from failure.4m
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1 reading
4.12 Optional reading10m

Reviews

TOP REVIEWS FROM HOW TO FINANCE AND GROW YOUR STARTUP – WITHOUT VC

View all reviews

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.