In this course you will learn some tools to evaluate supply markets from a Strategic level (e.g. Macro) (PESTLE) to Tactical level (e.g. Industry) (Supply Market Segmentation, Five Forces, Supply Chain Mapping) to Operational Level (Supplier) (Informational Sources, SWOT, Financial Analysis)
This course is part of the Global Procurement and Sourcing Specialization
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About this Course
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Try Coursera for BusinessWhat you will learn
Learn & understand various tools and techniques to evaluate supply markets from three levels: Macro, Tactical, and Operational/Supplier level
Macro Level: PESTLE
Tactical Level: Supply Market Segmentation, 5-Forces Analysis, and Supply Chain Mapping
Operational/Supplier Level: Key Information Sources, SWOT, and Financial Analysis
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSyllabus - What you will learn from this course
Welcome & Macro Level
Industry Level
Supplier Level
Reviews
- 5 stars84.21%
- 4 stars12.63%
- 3 stars1.05%
- 2 stars1.05%
- 1 star1.05%
TOP REVIEWS FROM SUPPLY MARKET ANALYSIS
The course is great I advice everyone intrested in the field to take it
understand classical business model and strategy to analyze supply market
Thank you Don for sharing your senior experience in Procurement in such a structured and organized way. It helped me a lot to look at the procurment from the big picture.
Excellent Refresher course for key concepts and methodologies in addition to new items.
About the Global Procurement and Sourcing Specialization

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